Marketing Analytics Manager

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric-with AI embedded across the automation lifecycle-Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what's next.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

We're looking for a Marketing Analytics Manager who will own the strategy and optimization of marketing performance reporting across the organization. This role goes beyond dashboard creation-you'll act as a strategic partner to marketing and leadership, translating data into actionable insights that drive pipeline growth and improve campaign performance.

You will define how success is measured across the marketing funnel, proactively identify trends and opportunities, and ensure the organization has a clear, consistent view of performance. You will partner closely with Marketing, RevOps, and data teams to enable scalable analytics solutions and trusted reporting.

Analytics Strategy & Ownership

• Own the end-to-end marketing analytics strategy, including defining KPIs, establishing reporting frameworks, and standardizing measurement approaches across the funnel

• Establish and govern a consistent source of truth for marketing performance across channels, segments, and funnel stages

• Define success metrics tied to pipeline, revenue, and campaign performance in partnership with marketing leadership

• Own the roadmap and prioritization for marketing analytics reporting and insights

• Proactively identify trends, risks, and opportunities within marketing data and recommend actionable strategies

• Operate independently in a fast-paced, evolving environment, proactively identifying opportunities and driving analytics initiatives forward

Pipeline & Performance Insights

• Monitor marketing pipeline performance and provide insights for weekly pipeline calls and leadership reviews

• Analyze funnel conversion, campaign effectiveness, and channel performance to identify optimization opportunities

• Support board-level reporting through data preparation, storytelling, and executive-ready insights

• Deliver ad hoc analysis on campaigns, channels, and strategic initiatives

• Conduct, synthesize, and present complex data analysis to support strategic decision-making and executive discussions

• Own and continuously optimize the opportunity generation model used for marketing target setting, including assumptions around conversion rates, pipeline coverage, and sales cycle dynamics

Dashboarding & Reporting (Ownership & Adoption)

• Define reporting requirements and ensure outputs align with business needs and decision-making workflows

• Partner with BI and analytics engineering teams to deliver intuitive, actionable dashboards

• Ensure dashboards are widely adopted, trusted, and effectively used by stakeholders across the organization

• Continuously refine reporting based on feedback and evolving business priorities

Cross-Functional Partnership

• Act as a strategic partner to marketing, sales, and operations teams

• Align data, business goals, and execution across stakeholders

• Communicate complex data insights clearly and effectively to both technical and non-technical audiences

• Influence decision-making through data-driven recommendations and clear storytelling

Data Governance & Alignment

• Partner with RevOps and data teams to ensure data quality, consistency, and alignment across systems

• Validate reporting outputs and maintain stakeholder confidence in data accuracy

• Identify gaps in data availability and drive improvements in data coverage and reliability

Advanced Analytics

• Partner with technical teams on attribution modeling and customer journey analysis

• Leverage advanced analytics to better understand channel impact and optimize marketing investment

YOUR EXPERIENCE

• 8+ years of experience in marketing analytics, business intelligence, or a related field

• Strong understanding of marketing funnel metrics, pipeline tracking, and campaign performance analysis

• Proven ability to translate data into strategic insights and business recommendations

• Experience working with marketing automation and CRM platforms (e.g., Salesforce, Marketo, Google Analytics)

• Experience working with dashboards and reporting tools (e.g., Tableau, Power BI, Qlik)

• Strong stakeholder management and communication skills, with the ability to influence decision-making

• Experience supporting executive or board-level reporting

• Strong problem-solving skills and attention to detail

Preferred

• Experience with attribution modeling and customer journey analytics

• Experience working in cross-functional analytics or RevOps environments

• Familiarity with AI/automation in analytics workflows (e.g., anomaly detection, automated insights)

• Working knowledge of SQL/Python and comfort engaging with large datasets