Position: Digital Marketing Manager

Location: Hyderabad

Industry Preference: FMCG / Food / Consumer Products

About the Role

We are looking for an experienced Digital Marketing Manager to develop and execute digital strategies that improve brand visibility, increase customer engagement, and drive online sales. The ideal candidate should have experience in FMCG or consumer-facing industries and strong knowledge of digital marketing channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms.
• Manage social media channels including Facebook, Instagram, LinkedIn, and YouTube.
• Develop strategies to increase brand awareness and customer engagement online.
• Run and optimise paid advertising campaigns through Google Ads, Meta Ads, and other digital platforms.
• Improve website traffic and search engine rankings through SEO initiatives.
• Create and manage content marketing activities.
• Execute email and WhatsApp marketing campaigns.
• Drive online sales through e-commerce platforms and company websites.
• Collaborate with influencers, bloggers, creative agencies, and internal teams.
• Monitor online reviews, customer feedback, and brand reputation.
• Track campaign performance using analytics tools and prepare reports.
• Manage digital marketing budgets and measure campaign ROI.

Candidate Profile

• Experience in Digital Marketing, preferably in FMCG, Food, or Consumer Products industry.
• Strong understanding of social media marketing, SEO, SEM, and performance marketing.
• Experience managing digital campaigns and online brand growth.
• Good analytical skills with the ability to interpret campaign data.
• Creative mindset with strong communication and content planning skills.
• Ability to manage multiple projects and deliver results within timelines.