Sr Analyst, Digital Marketing & Social Commerce
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
The Sr Analyst, Digital Marketing & Social Commerce for Crocs Inc is responsible for driving performance insights and optimization strategies across paid media, owned channels, and social commerce platforms. This role delivers actionable insights on full-funnel marketing performance and emerging commerce channels to inform investment, campaign effectiveness, and revenue growth. The role partners closely with marketing and social commerce teams to measure, test, and optimize digital experiences-translating complex data into clear recommendations that improve acquisition, engagement, and conversion. This role is based in India, reporting into the Manager, Digital Analytics who is based in the US. Overlap with US working hours will be required.
What You'll Do
Analyze marketing performance across the full funnel to identify growth opportunities
Evaluate channel effectiveness using attribution, incrementality, and ROI frameworks
Provide actionable recommendations to optimize spend allocation, targeting and customer journeys
Measure and monitor performance across social commerce platforms (e.g., TikTok Shop)
Partner with social and marketing teams to design and evaluate A/B tests across new commerce capabilities and platform features
Develop and maintain dashboards and reporting frameworks to track marketing and social commerce KPIs
Ensure consistency, accuracy, and scalability of reporting outputs across channels
Measure incremental impact of campaigns, promotions, and content strategies
Support forecasting and planning processes for digital marketing and social commerce teams
Contribute to long-term growth strategies across digital and social channels
Enable stakeholders with self-service dashboards and clear performance frameworks
What You'll Bring to the Table
Bachelor's degree in Analytics, Data Science, Economics or related field
3+ years of experience in digital analytics, marketing analytics or related role
Strong experience with digital marketing measurement (paid media, attribution, funnel analysis)
Proficiency in SQL and data visualization tools (Power BI, Tableau)
Experience with web analytics platforms (Adobe Analytics, GA4)
Familiarity with social commerce ecosystems and platform analytics (preferred)
Experience with A/B testing, incrementality testing, and performance
Strong analytical and problem-solving skills with ability to translate data into business impact
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
Job Category: Corporate
