Head / Lead - Branding & Communications

Are you passionate about building brands, driving corporate communications, and shaping employer branding for a global technology leader?

Knorr-Bremse Technology Center India is looking for a Head / Lead – Branding & Communications to lead our India communication strategy across R&D centers and manufacturing plants.

Location: Chennai (Primary) | Pan-India Scope

Purpose of the Position

Lead the India-level brand and communications strategy for KB spanning R&D and manufacturing, strengthening corporate reputation, employer brand, and product positioning across B2B/B2C stakeholders. Partner with business leaders to drive brand consistency, thought leadership, employee engagement, and stakeholder trust, aligning with global guidelines while delivering India-specific impact.

Public Relations

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• Media relations, press releases, interviews, plant visits
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• Crisis communication & spokesperson readiness
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• External digital/social (LinkedIn, X, YouTube)
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• Industry events, trade shows, partner co-branding
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• External plant/regional communication & community/ESG stories
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Internal Communication

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• Leadership communication, townhalls, change communications
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• Intranet, newsletters, employee storytelling
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• Internal crisis messaging
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• Plant internal communications (safety days, engagement activities)
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Branding Communication

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• Brand strategy, identity, governance
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• Integrated brand campaigns (corporate, employer, product)
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• Employer branding (EVP, talent campaigns, Glassdoor/LinkedIn)
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• Thought leadership, content engine, videos, product/innovation stories
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• Brand measurement, dashboards, global brand alignment
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Training / Education

Must Have

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• Bachelor's degree in Communications, Marketing, Journalism, Business, or a related field.
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Nice to Have

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• Master's/MBA in Marketing, Communications, or Brand Management.
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• Certifications in Digital Marketing, Content Strategy, or Crisis Communications.
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Professional Experience

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• Minimum 12–15 years in PR, Internal Communications, and Branding Communication.
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• Industry experience in:
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• Mobility
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• Automotive
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• Auto Components
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• Industrial Manufacturing
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• Engineering
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• Closely related technology sectors
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Exposure

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• Managing communications for both R&D and manufacturing environments.
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• Running integrated brand campaigns and PR at a national scale.
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• Experience with crisis/issues communications.
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• Leading employer branding for engineering and operations talent.
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• Building and managing agencies and budgets.
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• Stakeholder management with CXO/MD, functional heads, and global teams.
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