General Sales Manager

Company Description:

SynAgro Naturals own and operates a mushroom farm at Wagholi, Pune with a capacity of 1 ton per day of fresh button mushrooms . SynAgro's mushrooms have etablished a reputation for quality and command premium prices.

SynAgro is setting up a division to produce Mushroom Soup Powder, Instant Tomato Soup, and Umami Seasoning in pouches and packs for sale exclusively within Pune and surroundings on a B2B and B2C basis with a revenue projection of Rs. 50 lacs per month.

The Sales Strategy is aggressively split between high-volume B2B institutional contracts and scalable B2C retail distribution channels across Pune and Western Maharashtra.

The B2B Channels will account for 70% of Sales Volume and cover Corporate Cafeterias & Tech Parks, HoReCa (Hotels, Restaurants, & Cafes) and Hospitals & Institutional Caterers.

The B2C Channels will account for 30% of Sales Volume and cover Quick-Commerce & E-Commerce as well as Traditional Retail & Modern Trade:

Role Description:

The General Sales Manager is a full-time, on-site role based in Pune.

The ideal candidate will be a young dynamic person with a proven track record of Building and maintaining sales in the B2B and B2C channels in Pune and Western Maharashtra.

This position responsible for leading and managing a small sales team, setting sales targets, and developing strategies to achieve revenue and profitability goals.

Day-to-day responsibilities include monitoring sales performance, analyzing market trends, guiding account management activities, and ensuring high standards of customer service.

The General Sales Manager will collaborate with leadership on pricing, promotional plans, and sales forecasting, while coaching team members and supporting their professional growth.

The role also involves preparing regular reports, managing key client relationships, and aligning sales activities with the organization’s broader business objectives.

Qualifications

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• Demonstrated track record proven track record of Building and maintaining sales in the B2B and B2C channels in the RTC and RTE food segment in Pune and Western Maharashtra.
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• Demonstrated experience in sales leadership, including managing teams, setting targets, and driving revenue growth.
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• Strong skills in sales planning, pipeline management, forecasting, and performance analysis.
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• Proficiency in customer relationship management, key account handling, and negotiation.
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• Ability to collaborate cross-functionally with marketing, operations, and finance to support sales strategies.
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• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
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• Proven ability to work on-site in a fast-paced environment, prioritize tasks, and make data-informed decisions.
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• Experience with CRM software and sales reporting tools; comfort with basic data and metrics analysis.
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• Bachelor’s degree in Business, Marketing, or a related field; an advanced degree or relevant certifications are an advantage.
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