Sales Development Representative (B2B)

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About Pixelo:

As a new-age B2B demand-generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.

Responsibilities:

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• Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
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• Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
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• Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results
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• Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
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• Collaborate closely with the content marketing team to develop and optimise high-quality lead generation outbound messaging
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• Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
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• Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI.
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• Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
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• Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
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• Manage client relationships, with the ability to strategise and present cohesively.
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Qualification:

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• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
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• 1-3 years in B2B SaaS demand generation, preferably within the technology industry.
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• Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha
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• Preferred qualifications include prior involvement in B2B marketing.
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• Proficient in marketing analytics, with the ability to measure and analyse campaign performance, identify trends, and make data-driven recommendations.
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• Strong project management skills with the ability to prioritise and manage multiple projects and stakeholders simultaneously.
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• Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
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• Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.
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Contact Information: [email protected]