Performance Marketing Executive

Experience Required: 1 to 2 years

Reports To: Performance Marketing Manager

Roles and Responsibilities:

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• Manage and optimize paid media campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta (Facebook & Instagram), and other paid social channels.
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• Perform keyword research, bid strategy optimization, ad copy testing, and audience targeting to drive lead generation and conversions.
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• Develop and scale growth marketing initiatives — including high-intent search campaigns, account-based marketing, prospecting, funnel optimization, and remarketing.
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• Monitor, analyze, and report campaign performance metrics (conversions, CPL, CTR, ROAS, etc.), delivering actionable insights.
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• Conduct A/B testing on creatives, copy, and landing pages to optimize performance.
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• Collaborate with design, content, product, and sales teams to align campaigns with business objectives.
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• Explore and test new platforms, formats, and audience strategies for continuous growth.
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• Implement and manage tracking tags via Google Tag Manager (GTM) to ensure accurate campaign measurement and conversion tracking.
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• Work with analytics teams to debug, test, and validate GTM implementations and ensure data accuracy.
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• Stay updated on industry trends, platform changes, privacy policies, and digital best practices.
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Desired Candidate Profile:

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• 1 to 2 years of hands-on performance marketing experience for B2B, B2C, or tech/digital-first brands (agency or client side).
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• Strong knowledge of Google Ads (incl. Google Ads Editor), Microsoft Ads, LinkedIn Ads, Meta Ads, and Display/Remarketing.
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• Good understanding and working experience with Google Tag Manager (GTM) for tag implementation, event tracking, and troubleshooting.
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• Strong analytical skills with the ability to blend quantitative and qualitative data for campaign optimization.
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• Experience implementing A/B tests on ads, creatives, and landing pages.
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• Effective communicator and collaborator across multiple teams.
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• Detail-oriented, proactive, and driven by results and continuous learning.
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Preferred Skills (Good to Have):

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• Experience with analytics tools (Google Analytics, Data Studio, etc.)
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• Familiarity with CRM or marketing automation platforms
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Educational Qualification:

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• Bachelor’s degree in Marketing, Business, Communications, or a related field.
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• Google Ads, GTM, or other relevant certifications are a plus.
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