Manager - Campaign Operations

This role is for one of the Weekday's clients

Min Experience: 5+ years

Location: India, Mumbai
JobType: full-time

We are looking for an experienced and results-driven Manager - Campaign Operations to lead the planning, execution, optimization, and monitoring of customer engagement campaigns across multiple channels. The ideal candidate will have 5-9 years of experience in campaign management, CRM operations, lifecycle marketing, or digital marketing, with strong hands-on expertise in ERP/CRM platforms and CleverTap.

The role requires a combination of operational excellence, analytical thinking, customer-centricity, and cross-functional collaboration. You will be responsible for ensuring campaigns are executed accurately and efficiently while continuously improving engagement, retention, conversion, and customer lifetime value.

Requirements

Key Responsibilities

• Own end-to-end campaign operations, including campaign planning, audience segmentation, execution, monitoring, reporting, and optimization.
• Manage and execute campaigns using CleverTap, leveraging customer data, behavioral insights, segmentation, journeys, triggers, and automation capabilities.
• Work extensively with ERP/CRM systems to manage customer data, campaign workflows, lead/customer journeys, and engagement activities.
• Build and manage targeted customer segments based on demographics, behavior, transaction history, engagement patterns, lifecycle stages, and other relevant attributes.
• Develop and execute personalized campaigns across channels such as push notifications, email, SMS, WhatsApp, in-app messaging, and other digital touchpoints.
• Coordinate with Marketing, Product, Sales, Analytics, Technology, and Customer Success teams to ensure seamless campaign execution.
• Establish campaign calendars, execution processes, quality checks, and operational workflows to ensure timely delivery.
• Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, engagement, retention, churn, and revenue contribution.
• Conduct A/B testing and experimentation to identify opportunities for improving campaign performance and customer engagement.
• Identify operational gaps, campaign delivery issues, data inconsistencies, and process bottlenecks, and implement corrective measures.
• Develop regular campaign performance reports and provide actionable insights to stakeholders and leadership.
• Ensure data accuracy, campaign governance, audience hygiene, and adherence to internal processes and communication guidelines.
• Continuously evaluate campaign automation opportunities to improve scalability and operational efficiency.

Must-Have Skills

• 5-9 years of experience in Campaign Operations, CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, or a related field.
• Strong hands-on experience with ERP/CRM platforms and customer lifecycle management.
• Practical expertise in CleverTap, including segmentation, campaign creation, journeys, automation, triggers, personalization, and performance analysis.
• Strong understanding of customer data, audience segmentation, campaign workflows, and marketing automation.
• Excellent analytical and problem-solving skills with the ability to translate campaign data into actionable insights.
• Strong project management and stakeholder coordination abilities.
• Excellent written and verbal communication skills.

Good-to-Have Skills

• Knowledge of retention strategies and lifecycle/customer engagement programs.
• Understanding of customer acquisition strategies and conversion funnels.
• Exposure to digital marketing channels, performance marketing, and omnichannel customer engagement.
• Experience with campaign analytics, experimentation, personalization, and customer journey optimization.
• Familiarity with SQL, BI/reporting tools, or marketing analytics platforms is an advantage.

Education

Bachelor's degree in Marketing, Business Administration, Communications, Technology, or a related discipline. A postgraduate qualification in Marketing, Business, or a related field will be an added advantage.

Ideal Candidate

The ideal candidate is highly organized, data-driven, and customer-focused, with strong attention to detail and a proven ability to manage multiple campaigns simultaneously. You should be comfortable working in a fast-paced environment, taking ownership of campaign operations, and using technology and data to deliver measurable improvements in customer engagement, retention, and business growth.