Social Media Marketing Executive

Job Title: Social Media Marketing Executive (Ads Specialist)

Location: Noida - Onsite/Remote (only for exceptional candidates)

Shift : 6:30 PM - 3:30 AM IST / EST Shift.

Company Overview: Raps Consulting is a dynamic and innovative consulting firm dedicated to providing comprehensive solutions to businesses seeking to enhance their digital presence and marketing strategies. We specialize in delivering tailored strategies that drive brand awareness, engagement, and growth across various digital platforms.

Job Description: We are seeking a highly skilled Social Media Marketing Executive (Ads Specialist) to join our team. The ideal candidate will be responsible for developing and executing comprehensive social media advertising strategies to increase brand awareness, drive website traffic, and generate leads.

Key Responsibilities:

• Develop and execute comprehensive social media advertising strategies to increase brand awareness, drive website traffic, and generate leads.
• Create engaging and relevant content for various social media platforms including LinkedIn, Twitter, Facebook, Instagram, and others.
• Create and optimize ad campaigns across platforms such as LinkedIn, Twitter, Facebook, Instagram, and others to reach specific audience segments and achieve campaign objectives.
• Conduct thorough audience research and analysis to identify key demographics, interests, and behaviors for targeting purposes.
• Design visually appealing ad creatives and ad copy that resonate with target audiences and align with brand messaging and objectives.
• Monitor ad performance and metrics, including click-through rates, conversion rates, and cost per acquisition, and adjust campaigns as needed to optimize performance and maximize ROI.
• Implement A/B testing strategies to refine ad targeting, messaging, and creative elements based on performance insights.
• Stay updated on emerging advertising trends, platform updates, and best practices to inform campaign strategies and drive continuous improvement.
• Collaborate closely with the marketing team to align advertising efforts with overall marketing initiatives and campaigns.
• Track, analyze, and report on key performance metrics and insights to measure the effectiveness of advertising efforts and inform future strategies.
• Stay updated on emerging social media trends, tools, and best practices, and recommend innovative approaches to enhance our social media presence and engagement.
• Monitor social media channels for industry trends, competitor activities, and relevant conversations, and leverage insights to optimize content and engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven 3-8 years' experience in developing and executing social media advertising campaigns across various platforms.
• Strong understanding of social media advertising platforms including LinkedIn, Twitter, Facebook, Instagram, and others.
• Proficiency in audience targeting, ad creation, and campaign optimization.
• Excellent analytical skills and ability to interpret data and metrics to drive insights and decision-making.
• Creative mindset with the ability to design visually appealing ad creatives and ad copy.
• Strong communication and collaboration skills with the ability to work effectively in a team environment.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Proactive attitude with a passion for staying updated on industry trends and best practices.