Programmatic Performance Specialist

Role Overview

We are seeking a results-driven Programmatic Performance Specialist focused on driving high converting

CPA (Cost Per Action) and CPL (Cost Per Lead) campaigns. In this role, you will be

responsible for end-to-end campaign execution, bid optimization, audience architecture, and performance

scaling across Display & Video 360 (DV360) and Beeswax / Free Wheel. You will operate at the

intersection of data, creative strategy, and ad tech to deliver measurable business outcomes and hit

direct-response targets.

Key Responsibilities

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• Campaign Execution & Management: Traffic, launch, and manage full-funnel programmatic campaigns (display, video, and native) across DV360 and Beeswax / Free Wheel.
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• Bidding & Algorithmic Optimization: Adjust bid strategies, line-item settings, pacing, and contextual targeting to maximize conversions while achieving Target CPA/CPL goals.
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• Tracking & Ad Ops Integration: Partner with Ad Ops to set up, QA, and troubleshoot conversion tracking (Floodlight tags, GTM, server-side tracking, and pixels) to ensure accurate performance attribution.
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• Performance Tracking & Analytics: Daily tracking of core KPIs (Cost Per Acquisition, Cost Per Lead, Conversion Rate, eCPM) and rapid troubleshooting of tracking or delivery anomalies.
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• Audience Architecture: Architect and deploy audience targeting strategies leveraging 1st-party CRM data, custom intent/affinity segments, and 3rd-party data for targeted prospecting and retargeting.
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• Creative Strategy & A/B Testing: Work cross-functionally with creative teams and ad ops to align landing pages, dynamic ad formats (DCO), and ad messaging with conversion goals.
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• Brand Safety & Quality Assurance: Enforce strict brand safety, fraud prevention, and viewability standards using verification tools (e.g., IAS, Double Verify, MOAT) to protect budgets and ad quality.
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Requirements & Qualifications

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• Experience: 2 to 5+ years of hands-on experience managing programmatic buying platforms with a strong focus on direct-response and performance metrics.
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• Platform & Ad Tech Expertise: Deep hands-on knowledge of DV360 and Beeswax / Free Wheel. Working knowledge of related Google Marketing Platform tools such as Campaign Manager 360 (CM360), Google Analytics (GA4), and Google Tag Manager (GTM).
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• Analytical Skills: High proficiency in data analysis, pivot tables, and using performance data to inform creative, bidding, and audience directions.
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• Attribution Knowledge: Solid understanding of digital attribution models (Multi-Touch, Data-Driven, Last-Interaction) and conversion funnel measurement.
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• Certifications: Google Marketing Platform (DV360, CM360) or Programmatic Advertising certifications are strongly preferred.
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• Soft Skills: Excellent communication, presentation, and problem-solving skills to clearly translate complex data insights to clients and non-technical stakeholders.
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