Social Media Account Manager

About Xtracut

Xtracut Systems Private Limited is a Chennai-based digital marketing and web development agency. We are a Google Partner, a Meta Business Partner and a Zoho Authorised Partner, working across healthcare, education, retail and D2C accounts on brand, content, performance and technology.

Job Summary

We are looking for a Social Media Account Manager who understands social media deeply—not just as a profession, but as an evolving digital ecosystem. The core of this role is ideation: spotting trends early, identifying their relevance to the brand, and turning them into reels or posts that can be effectively executed with the resources at hand. Equally important is accountability: you own the numbers on your accounts and are responsible for achieving the growth targets committed to the client each month.

Key Responsibilities

Performance and Goal Ownership

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• Own the monthly KPIs on every account you handle — followers, reach, engagement, video views, leads
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• Work to agreed monthly growth targets and track progress through the month, not at the end of it
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• Review performance weekly and course-correct while there is still time in the cycle
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• Flag any account trending below target early, with a recovery plan — not an explanation after the fact
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• Justify content decisions with data: what worked, what did not, what changes next month
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Content and Ideation

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• Ideate reel concepts weekly — hooks, formats, audio, treatment — and pitch them with a clear rationale for why they will work
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• Track trends daily and adapt relevant ones to brand context within the trend's shelf life
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• Write scripts, captions and carousel copy in English and Tanglish/Tamil that read as spoken, not translated
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• Build monthly content calendars and see them through to publishing on schedule
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• Prepare shot lists and coordinate shoots — talent, location, props, timelines
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• Brief designers and editors, and QC output before it reaches the account lead
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Shoot Coordination — Client and Production Team

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• Own the monthly shoot calendar end to end — plan shoot days in line with the content calendar and lock them well before the publishing window
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• Coordinate with the client to confirm dates, locations, permissions and the availability of spokespeople, doctors, staff or talent
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• Circulate the shoot brief, shot list and references to the client for approval ahead of the shoot, and close all open points before the crew is booked
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• Brief and schedule the production team — photographer, videographer, editor and support crew — on call time, equipment, deliverables and location logistics
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• Run the shoot day on ground: hold the schedule, work through the shot list, manage talent between setups and take client approvals on the spot where possible
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• Confirm footage handover, backup and edit timelines with the production team immediately after every shoot
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• Track shoot costs against budget and flag overruns before commitments are made
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• Maintain a shoot tracker — planned versus completed shoot days, footage received, and content published from each shoot
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Performance Marketing Creatives

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• Ideate and brief ad creatives for paid campaigns — statics, carousels and video cuts
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• Write ad copy, hooks and CTAs built for conversion, not for organic reach
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• Work with the performance team on offers, landing page alignment and audience-led messaging
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• Supply creative variants for testing and refresh fatigued creatives on schedule
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• Read ad-level performance and feed learnings back into the next creative round
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Platforms

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• Own content planning and publishing across Instagram, Facebook, LinkedIn and YouTube
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• Adapt tone and format per platform — LinkedIn is not a mirror of Instagram
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• Manage community engagement across all four — comments, DMs, and lead capture flows
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Influencer Marketing

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• Identify and shortlist creators that fit the brand and the budget
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• Handle outreach, negotiation, commercials and contracts
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• Write influencer briefs and manage shoot-day coordination
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• Track deliverables, approvals and posting timelines
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• Report on influencer campaign performance and cost per outcome
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Client Coordination

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• Act as day-to-day point of contact — updates, approvals, escalations
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• Run review calls with performance data and forward plans
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• Convert client feedback into clear, actionable briefs for the internal team
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• Manage expectations on timelines and scope, and flag risks early
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Reporting

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• Deliver weekly performance reports with target versus achieved for every metric
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• Maintain the content tracker as the single source of record, updated weekly
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Required Skills and Qualifications

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• Bachelor's degree in Marketing, Communications, Media or a related field
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• 3–4 years in social media content, agency experience preferred
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• Demonstrated ability to ideate original short-form video concepts — portfolio or reel links required
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• Track record of working to and meeting defined social media targets
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• Strong grasp of Instagram Reels mechanics: hook retention, watch time, audio selection, posting cadence
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• Experience briefing or writing paid ad creatives and copy
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• Hands-on experience managing Facebook, LinkedIn and YouTube alongside Instagram
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• Experience coordinating shoots end to end — client scheduling, production crew briefing and on-ground execution
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• Prior influencer marketing experience — outreach through to reporting
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• Client-facing confidence: can hold a review call and take feedback without escalating everything
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• Fluent written Tamil and English
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• Working knowledge of Meta Business Suite, Canva and scheduling tools
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• Able to read platform analytics and convert insight into the next month's plan
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Note: Video editing is not required for this role.

Key Performance Indicators

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• Monthly growth targets met per account — reach, engagement, followers, video views
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• On-time publishing against the calendar, zero missed dates
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• Shoots planned, approved and executed on schedule with the client and production team
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• Weekly reports submitted on time and acted upon
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• Volume and quality of reel concepts pitched and approved each month
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• Ad creative performance — CTR and cost per lead against benchmarks
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• Influencer campaigns delivered on time and within budget
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• Client satisfaction and retention
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