Head of Sales and Marketing

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About NextGen Group<\/span>
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NextGen Group is a fast\-growing Australian business group operating across accounting and tax, AI and automation, professional training, finance and early education. We are seeking an experienced and commercially focused <\/span>Head of Sales & Marketing<\/span> to lead our group\-wide marketing strategy, demand generation and sales operations.<\/span>
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This is a hands\-on leadership position for someone who can develop strategy and ensure strong execution. The successful candidate will manage our marketing function and lead a small sales team responsible for cold calling, qualifying warm leads, providing initial product information and converting opportunities into appointments and sales.<\/span>
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Key Responsibilities<\/span>
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• Develop and execute sales and marketing strategies for each NextGen Group business.<\/span>
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• Manage the annual marketing calendar, budgets, campaigns and growth priorities.<\/span>
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• Lead SEO, website optimisation, content marketing and organic lead generation.<\/span>
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• Plan and oversee blogs, social media, email campaigns, newsletters, case studies and marketing collateral.<\/span>
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• Coordinate video production, including concepts, scripts, filming, editing and distribution.<\/span>
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• Manage Google, Meta, LinkedIn and other paid advertising campaigns.<\/span>
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• Improve campaign performance, lead quality, cost per lead and return on advertising spend.<\/span>
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• Lead and coach the sales team handling cold calling, lead qualification and initial customer enquiries.<\/span>
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• Establish scripts, follow\-up processes, call standards and conversion targets.<\/span>
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• Ensure warm leads are contacted promptly, accurately recorded and progressed through the sales pipeline.<\/span>
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• Maintain CRM discipline, lead ownership, follow\-up schedules and pipeline visibility.<\/span>
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• Develop sales presentations, proposals, product messaging and campaign offers.<\/span>
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• Monitor conversion rates from lead to appointment, proposal and customer.<\/span>
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• Strengthen brand positioning and ensure consistent communication across all group businesses.<\/span>
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• Conduct market, competitor and customer research to identify new growth opportunities.<\/span>
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• Work closely with business heads, product teams and senior management.<\/span>
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• Recruit, train, manage and evaluate sales and marketing team members.<\/span>
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• Provide regular reports on leads, pipeline, conversions, revenue attribution and marketing ROI.<\/span>
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• Ensure advertising, cold calling and customer communications comply with applicable privacy, consent and industry requirements.<\/span>
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  Requirements<\/h3>

  Candidate Profile<\/span>
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  • Bachelor's or postgraduate qualification in Marketing, Business, Communications or a related field.<\/span>
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  • 10+ years of sales and marketing experience, including senior leadership responsibility.<\/span>
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  • Demonstrated experience managing both digital marketing and sales teams.<\/span>
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  • Strong knowledge of SEO, content strategy, social media, paid advertising, lead generation and CRM systems.<\/span>
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  • Experience managing cold\-calling teams and warm\-lead conversion processes.<\/span>
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  • Strong commercial understanding with the ability to connect marketing activity to revenue.<\/span>
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  • Experience working across multiple businesses, products or customer segments.<\/span>
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  • Excellent communication, leadership, analytical and project\-management skills.<\/span>
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  • Experience marketing to Australian or international customers will be highly regarded.<\/span>
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  • Exposure to professional services, accounting, SaaS, technology, education or financial services would be advantageous.<\/span>
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    What We Are Looking For<\/span>
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    We are looking for a commercially driven leader who combines strategic thinking with hands\-on execution. The ideal candidate will take ownership of the complete lead\-to\-revenue journey, build an accountable sales and marketing team, strengthen the NextGen brand and deliver measurable business growth.<\/span>
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    \n If you are passionate about building brands, generating quality leads, developing high\-performing teams and converting marketing opportunities into revenue, we would like to hear from you.<\/span>
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