Admission Counselor

Job Title
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Outbound Sales Representative - Education (Form Selling \/ Lead Qualification)<\/b>
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Location\-
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\n Siliguri
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\n Experience<\/b>
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3-4 Years (Educational Sales Mandatory)<\/b>
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Job Summary
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We are seeking a highly motivated, target\-driven Outbound Sales Representative<\/b> with proven experience in educational sales<\/b>, specializing in lead qualification and form selling<\/b>. The role is critical to driving Top\-of\-Funnel (TOFU) growth<\/b> by identifying, profiling, engaging, and converting prospective students into qualified form purchasers<\/b> through structured outbound efforts.
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The ideal candidate will possess strong outbound sales acumen<\/b>, excellent communication skills, and a consistent record of achieving admission\/form\-selling targets<\/b>.
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Key Responsibilities
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Prospect Identification & TOFU Management
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• Apply strict profiling yardsticks<\/b> to identify and qualify high\-potential prospects for TOFU.
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• Collaborate with the Relationship\/Partnership team<\/b> to attend, host, and present at educational events, webinars, fairs, and external platforms.
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• Deploy structured tools and qualification frameworks to identify prospects suitable for various funnel stages.
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  Outbound Engagement & Form Selling
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  • Execute multi\-channel outbound campaigns<\/b> using emails, InMails, calls, personalized videos, and digital platforms.
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  • Craft compelling, personalized outreach messages to generate interest and engagement.
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  • Drive prospects to purchase application\/admission forms<\/b> across different admission phases.
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  • Handle first\-level objections and guide prospects through the initial decision\-making process.
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    Lead Qualification & Nurturing
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    • Qualify leads based on predefined eligibility, interest, readiness, and financial criteria.
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    • Nurture cold and lukewarm leads using structured follow\-up sequences to improve conversion rates.
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    • Maintain a strong pipeline of sales\-qualified leads (SQLs)<\/b> for downstream conversion.
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      Target & Performance Management
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      • Consistently meet or exceed weekly and monthly targets<\/b> for outbound activities and form submissions.
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      • Track key performance indicators (KPIs) such as outreach effectiveness, response rates, and conversion ratios.
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      • Prepare regular reports and insights to optimize outbound and TOFU strategies.
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        CRM & Data Management
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        • Maintain accurate and up\-to\-date records of all prospect interactions, activities, and lead stages in the CRM.
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        • Analyse CRM data to identify trends, bottlenecks, and opportunities for improvement.
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        • Ensure strict adherence to CRM hygiene and sales process compliance.
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          Required Skills & Qualifications
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          Experience
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          • 3-4 years of proven experience in outbound sales<\/b>, preferably in education, admissions, or EdTech<\/b>.
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          • Strong track record of form selling, admission closures, or lead\-to\-form conversions<\/b>.
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            Core Competencies
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            • In\-depth understanding of outbound sales methodologies<\/b>, TOFU management, and lead qualification frameworks.
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            • Excellent written and verbal communication skills with the ability to craft persuasive sales messaging<\/b>.
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            • Strong objection\-handling, negotiation, and follow\-up skills.
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            • Ability to manage high\-volume outreach activities<\/b> in a fast\-paced, target\-driven environment.
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              Behavioural Traits
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              • Highly organized, detail\-oriented, and process\-driven.
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              • Self\-motivated, resilient, and performance\-oriented.
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              • Quick learner with adaptability to new sales tools, CRM systems, and outreach technologies.
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                Education
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                • Bachelor's degree in Business Administration, Marketing, Sales, or a related field<\/b> (preferred).
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