Assistant Professor Digital Marketing

Position Summary<\/b>
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We are seeking an energetic, industry\-aligned Assistant Professor of Digital Marketing<\/b> to shape the next generation of marketing professionals. This role goes beyond traditional lectures-we are looking for an educator\/practitioner who can bridge academic theory with real\-world campaign execution, integrate AI\-driven marketing tools, and build strong industry bridges for our students.
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Key Responsibilities<\/b>
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1. Experiential Teaching & Pedagogy (50%)<\/b>
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• Deliver dynamic, practical sessions on core and advanced Digital Marketing topics (SEO\/SEM, Performance Marketing, Social Media Strategy, Content Creation, and Web Analytics).
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• Introduce cutting\-edge trends, including AI tools in marketing<\/b> (ChatGPT, Midjourney, Jasper), marketing automation, and programmatic advertising.
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• Conduct lab\-based practicals, real\-time campaign setups, and live\-budget project simulations.
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  2. Mentorship & Portfolio Building (20%)<\/b>
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  • Guide students in building job\-ready portfolios, certifications (Google, Hubspot, Meta), and personal branding.
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  • Mentor students for national marketing competitions, live projects, and freelancing\/entrepreneurship initiatives.
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    3. Industry Engagement & Placement Enablement (20%)<\/b>
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    • Collaborate with the institutional placement team to connect students with internships and entry\-level digital roles.
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    • Invite guest speakers, organize industry workshops, and host masterclasses with agency leaders and growth hackers.
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      4. Academic & Curriculum Development (10%)<\/b>
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      • Continually update the digital marketing syllabus to keep pace with rapid industry shifts.
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      • Participate in departmental meetings, accreditation support, and campus events.
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        Qualifications & Eligibility<\/b>
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        Academic Requirements:<\/b>
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        • Master's Degree:<\/b> MBA \/ PGDM \/ M.Com \/ M.Sc. in Digital Marketing, Marketing, or related field with a minimum of 55% marks (or equivalent grade).
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        • Ph.D. \/ NET \/ SET:<\/b> Candidates with a Ph.D. or UGC\-NET\/SET qualification will be preferred (in accordance with institutional guidelines).
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          Experience:<\/b>
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          • 3+ years<\/b> of relevant experience across academia, corporate digital marketing, or agency roles. (Candidates with strong corporate\/agency experience looking to transition into full\-time academia are highly encouraged to apply).<\/i>
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            Preferred Technical & Core Skills<\/b>
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            • Digital Tools:<\/b> Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, Semrush\/Ahrefs, HubSpot\/Mailchimp, Canva\/Adobe Creative Suite.
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            • Modern Marketing:<\/b> Exposure to AI marketing tools, performance marketing metrics (ROAS, CAC, LTV), and basic CRO (Conversion Rate Optimization).
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            • Soft Skills:<\/b> Exceptional public speaking, storytelling, student\-centric empathy, and networking capability.
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              What We Offer<\/b>
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              • Competitive salary aligned with experience and academic standards.
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              • Access to digital marketing lab infrastructure and tool subscriptions.
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              • Opportunities for research, consulting, and executive education.
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              • A vibrant, innovative academic environment.
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