Digital & Performance Marketing Specialist

Job Title: Digital Marketing & Performance Marketing Specialist Healthcare

Experience: 5 years

Location: Mumbai

About Us: Sir H. N. Reliance Foundation Hospital is a premier healthcare institution committed to delivering world-class medical care. We are looking for a passionate and results-driven Digital Marketing & Performance Marketing Specialist to lead and execute high-impact online campaigns, driving patient engagement and business growth.

Key Responsibilities:

• Plan, execute, and optimize digital and performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Drive performance marketing initiatives to maximize lead generation, patient acquisition, and ROI.
• Manage end-to-end campaign lifecycle: strategy, audience targeting, creative coordination, budget management, and performance reporting.
• Analyze campaign performance data to provide actionable insights and optimize campaigns for better conversions.
• Collaborate with creative and content teams to develop engaging ad creatives, landing pages, and campaign messaging.
• Stay updated with digital marketing and performance marketing trends, tools, and best practices, especially in the healthcare sector.
• Monitor competitor activities and industry trends to identify opportunities for growth.

Requirements:

• 5+ years of experience managing digital and performance marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Prior experience in the healthcare/hospital industry is preferred.
• Strong analytical skills with experience in Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other reporting tools.
• Proven track record in performance marketing, including lead generation, conversions, and ROI optimization.
• Excellent understanding of digital marketing KPIs, audience targeting, and conversion optimization.
• Ability to work independently and collaboratively in a cross-functional team.
• Strong communication, project management, and problem-solving skills.

What We Offer:

• Opportunity to work in a leading healthcare institution and contribute to impactful campaigns.
• Collaborative and supportive work environment.
• Competitive salary and benefits.
• Professional growth and development opportunities.