Posted 18 August, 2026
DGM Marketing
Mahindra Finance
Mumbai A.O,MUM-,IN
Full Time
Reference: 118_401312_1419997200
Responsibilities & Key Deliverables
| Marketing Strategy and Planning: | Develop and implement comprehensive marketing plans to promote our technology products. |
| Conduct market research to identify trends, customer needs, and competitive landscape | |
| Collaborate with cross-functional teams including product development, sales, and customer service to align marketing strategies with business goals. | |
| Brand Management | Establish a consistent brand voice and tone that reflects the brand's personality and is appropriate for various channels and audiences. |
| Utilize storytelling techniques to build an emotional connection with the audience and share the brand's journey and values. | |
| Create opportunities for customer engagement and interaction, fostering loyalty and building community around the brand. | |
| Content Creation & Management | Create and manage content for various channels including offline, digital, social media, email, and web. |
| Produce high-quality, original, and visually appealing content that stands out and captures attention. | |
| Develop messaging and positioning for technology products. | |
| Campaign Execution and Analysis: | Monitor and analyze campaign performance metrics to optimize marketing efforts. |
| Generate and qualify leads through various marketing initiatives. | |
| Choose appropriate marketing channels (e.g., social media, email, PPC, content marketing) based on the target audience and campaign goals. | |
| Conducting offline marketing activation campaigns and demo's | |
| Identify underperforming areas and make necessary adjustments to enhance campaign effectiveness. | |
| Event Coordination & Budget Management | Coordinate and participate in trade shows, conferences, and other industry events. |
| Manage marketing budgets and ensure cost-effective campaigns. |
Experience
Minimum of 8-10 years of marketing experience
Industry Preferred
Technology sector (preferably)
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field.
General Requirements
- Strong understanding of digital marketing strategies and tools.
- Experience with B2B marketing.
- Familiarity with technology products and services.
- Knowledge of SEO/SEM, Google Analytics, and other web analytics tools.
- Experience in content creation such as blogs, whitepapers, and case studies.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation and CRM software.
