Social Media Manager

Social Media Manager Company: Just Homestay Location: Dehradun, Uttarakhand Job Type: Full-time | Hybrid Experience: 1–3 years Department: Marketing About Just Homestay Just Homestay is a growing vacation rental and homestay booking company offering premium villas, homestays and holiday homes across popular destinations in India. We are looking for a Social Media Manager to take complete ownership of our social media presence across Instagram, Facebook, YouTube and LinkedIn . Key Responsibilities Develop and manage the monthly social media strategy and content calendar. Plan content around properties, destinations, travel ideas, offers, campaigns, festivals and brand communication. Manage the complete publishing schedule across Instagram, Facebook, YouTube and LinkedIn. Create and/or oversee Reels, Stories, Carousels, Posts, YouTube Shorts and other social media content . Edit short-form videos and create graphics using tools such as Canva, CapCut, Photoshop, Premiere Pro or similar . Maintain consistent Just Homestay brand guidelines , including fonts, colours, logo usage, visual style and tone of communication. Adapt content appropriately for each platform instead of simply reposting the same content everywhere. Monitor trends, competitor activity and new content formats and convert relevant trends into content ideas. Manage comments, messages and basic community engagement. Track social media performance including reach, views, engagement, follower growth and content performance. Identify high-performing content and use insights to improve the content strategy. Maintain an organised content library and ensure content is created and published on schedule. Coordinate with the internal team for property information, photos, videos, offers and campaigns. Take ownership of the overall quality and consistency of Just Homestay's social media presence. Requirements 2–4 years of hands-on social media experience. Proven experience managing Instagram, Facebook, YouTube and LinkedIn. Strong understanding of Instagram Reels, Stories and Carousels. Strong video editing and graphic design skills. Experience with Canva and at least one professional video/design editing tool. Good understanding of social media trends, algorithms and content formats. Strong visual sense and attention to detail. Good written communication and caption-writing skills. Ability to independently plan, create, schedule and publish content. Ability to manage multiple platforms and deadlines. Basic understanding of social media analytics and performance reporting. Strong portfolio of previous social media work is required. Ideal Candidate We are looking for someone who can own the complete social media function , not just publish posts. The ideal candidate is: Creative and visually strong. Proactive in finding new content ideas. Comfortable creating content independently. Data-driven and focused on improving performance. Highly organised with strong deadline discipline. Able to maintain strict brand consistency. Comfortable working in a fast-moving travel and hospitality business. Performance Will Be Measured On Consistency and quality of content Growth in reach, engagement and followers Reel/video views and performance Quality of creative output Content calendar execution Brand consistency Community engagement Ability to identify and implement successful content formats Working Conditions 6 days per week 1 weekly off as per company schedule On-site role in Dehradun Occasional weekend/holiday work may be required for campaigns and important content Salary ₹15,000–₹25,000 per month , depending on experience, skills and portfolio. Performance-based growth opportunities are available. Career Growth Social Media Manager → Senior Social Media Manager → Marketing Manager How to Apply Please apply with your updated resume and portfolio/social media work samples . Applications without relevant work samples may not be considered.