Senior Content Writer
Job Description
Senior Content Writer
\nHelo.ai by VivaConnect
\nLocation: Mumbai,India (Work from Office)
\nWorking Days: Monday to Friday (Saturday only when required)
\nReports To: [Head of Marketing/Content Lead—fill in]
\nExperience: 5+years
\nAbout Helo.ai
\nHelo.ai by VivaConnect is an AI-first cloud communication platform (CPaaS), built on 25 years of enterprise communication expertise. We help businesses — from startups to large enterprises — personalise conversations for billions with AI, across SMS, WhatsApp, RCS, Voicebots, Chatbots, and Email, all from a single platform.
\nOur AI-first messaging helps businesses engage customers faster, smarter,and more effectively.
\n- \n
- 25+ years of enterprise communication expertise \n
- Trusted by leading brands including Aditya Birla Capital, Bajaj Finance, and Kotak Mahindra Bank \n
- Google and Meta partner \n
Learn more: helo.ai | LinkedIn: sayheloai | Instagram: sayheloai & lifeathelo.ai
\nWhy You‘ll Love It Here
\nOwn high-impact content for enterprise communication platforms
\nShape the personal brand of company leaders on LinkedIn
\nWork across it all — SEO, social, email, and PR
\nCollaborate with product, design, marketing, and SEO teams
\nGrow your expertise in brand and multi-channel storytelling
\nThe Role
\nAs our Senior Content Writer, you ‘ll own how Helo.ai and its people show up everywhere — blogs, LinkedIn, Instagram, email, and PR. You ‘ll move confidently between formats, run the content calendar, and bring a strong sense of what works for each brand and channel.
\nWe‘re looking for someone versatile and self-driven who can turn one idea into the right piece for the right platform.
\nWhat You‘ll Do:
\nContent Creation
\n- \n
- Write blogs, guides, case studies, and website pages \n
- Take pieces from research to publish \n
- Keep formatting, grammar, and metadata clean \n
LinkedIn Personal Branding
\n- \n
- Ghostwrite thought-leadership content for founders and leaders \n
- Build authentic, consistent voices for each leader \n
Social Media (End-to-End)
\n- \n
- Own social from idea to publish — plan, write, schedule, review \n
- Create Instagram captions, carousels, and short-form content \n
- Tune content to what works for each platform \n
Content Calendar
\n- \n
- Own and run the full content calendar \n
- Balance formats, channels, and campaign timelines \n
Email Marketing
\n- \n
- Write newsletters, nurture flows, and campaign copy \n
- Craft subject lines and CTAs that convert \n
PR&Media
\n- \n
- Draft press releases, pitches, and announcements \n
- Support launches, partnerships, and milestones \n
SEO
\n- \n
- Apply SEO best practices to web and long-form content \n
- Work with the SEO team to improve reach \n
Collaboration&Quality
\n- \n
- Partner with product, design, and marketing \n
- Uphold brand voice across every channel \n
- Review peer content and share feedback \n
- Refresh outdated content and fix broken links \n
What We‘re Looking For
\n- \n
- 5+ years in content writing, personal branding, or digital marketing \n
- Strong writing and editing across short- and long-form \n
- Comfort with LinkedIn ghostwriting and personal branding (preferred) \n
- PR or media writing experience (a plus) \n
- Solid grasp of SEO and keyword basics \n
- Comfort using AI tools to work faster, keeping voice human \n
- A portfolio showing range across channels \n
Nice to have: experience in startups or working with a founder‘s desk, or writing for tech/SaaS brands.
\nTools You‘ll Use
\nGoogle Workspace (Docs, Sheets, Slides, Gmail, Drive) | AI Tools (Claude, Genspark, etc.) | CMS | SEO Tools | EmailPlatforms | SocialSchedulers | Analytics
\nEqual Opportunity Employer
\nAt Helo.ai, we celebrate diversity and are committed to building an inclusive, collaborative environment for all.