Social Media Manager

True Hope Foundation is a crowdfunding and social-impact organisation dedicated to supporting NGOs, medical emergencies, animal welfare initiatives, disaster-relief operations, temples, old-age homes, and individuals facing difficult circumstances.

We are looking for an experienced and creative Social Media Manager who can strengthen our digital presence, communicate powerful human-interest stories, and develop content that inspires people to support meaningful causes.

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• Develop and execute social media strategies aligned with the organisation's fundraising and awareness objectives.
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• Manage True Hope Foundation's presence across Instagram, Facebook, YouTube, LinkedIn, X, and other relevant platforms.
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• Create monthly and weekly content calendars for campaigns, festivals, fundraising appeals, rescue stories, and impact updates.
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• Write engaging captions, campaign stories, video scripts, donor messages, and social media copy.
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• Coordinate with video editors, graphic designers, photographers, NGO partners, influencers, and the performance marketing team.
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• Identify emotional and impactful stories that can be converted into high-performing social media content.
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• Plan and execute reels, short videos, stories, carousels, live sessions, and community-engagement activities.
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• Monitor comments, messages, campaign responses, and online conversations while ensuring timely and professional communication.
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• Track social media performance, including reach, engagement, follower growth, video views, leads, and donations.
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• Analyse content performance and recommend improvements based on platform insights and audience behaviour.
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• Stay updated with social media trends, algorithm changes, viral formats, and content opportunities.
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• Maintain consistent brand language, visual identity, accuracy, and sensitivity across all communications.
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• Manage multiple fundraising campaigns and urgent content requirements simultaneously.
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• Prepare weekly and monthly social media performance reports.
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• Minimum 4 years of professional experience in social media management.
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• Bachelor's degree in Marketing, Mass Communication, Journalism, Media Studies, or a related field.
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• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
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• Excellent English and Hindi writing and communication skills.
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• Proven experience in content strategy, storytelling, copywriting, and community management.
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• Ability to write emotionally compelling yet responsible fundraising content.
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• Strong understanding of social media analytics and performance metrics.
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• Experience in managing content calendars and coordinating with creative teams.
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• Ability to work in a fast-paced environment and handle urgent campaigns.
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• Strong attention to detail, especially regarding facts, names, donation appeals, and sensitive stories.
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• Experience working with an NGO, crowdfunding platform, social-impact organisation, healthcare campaign, or animal-welfare organisation.
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• Experience in influencer collaborations and paid-partnership content.
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• Basic knowledge of Meta Ads, YouTube optimisation, Canva, and social media scheduling tools.
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• Experience managing a team or coordinating with video editors, graphic designers, and content writers.
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• A portfolio demonstrating successful social media campaigns, audience growth, and high-performing content.
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• The ideal candidate should be creative, compassionate, organised, and result-oriented. They must understand how to present sensitive stories with dignity while creating content that encourages people to take meaningful action.
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