Head Of Marketing

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Experience: 10+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a strategic, commercially driven Head of Marketing / Chief Marketing Officer to build, lead, and scale the marketing function for a high-growth B2B technology business.

This role is ideal for a senior marketing leader with strong experience in B2B enterprise marketing, particularly across CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology. You will own the marketing strategy across brand, demand generation, product marketing, events, performance marketing, and market positioning, with a clear focus on driving measurable business and revenue outcomes.

Requirements

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy aligned with business and revenue objectives.
• Build, lead, and mentor a high-performing, multi-functional marketing team.
• Partner closely with Sales, Product, Customer Success, and senior leadership to drive business outcomes.
• Establish marketing KPIs and performance frameworks linked to pipeline, revenue, acquisition, and brand growth.
• Build scalable marketing processes, systems, and operating rhythms.

Event & Field Marketing

• Own the strategy for industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
• Develop event programs that generate brand awareness, enterprise engagement, and qualified leads.
• Build relationships with industry associations, strategic partners, and event organizers.
• Measure event performance and continuously optimize investment and ROI.

Product Marketing

• Define product positioning, messaging, differentiation, and value propositions for enterprise audiences.
• Lead go-to-market strategies for new products, features, and market initiatives.
• Conduct customer research, competitor analysis, and market intelligence.
• Develop sales enablement assets including presentations, case studies, product collateral, and pitch materials.
• Work closely with Product and Sales teams to translate product capabilities into compelling business value.

Performance & Demand Generation

• Develop and optimize demand-generation campaigns across Google Ads, LinkedIn, Meta, and other relevant channels.
• Drive lead acquisition, conversion, pipeline creation, and customer acquisition.
• Manage marketing budgets with a strong focus on efficiency and ROI.
• Leverage analytics, CRM, marketing automation, and attribution tools to improve campaign performance.

Brand & Enterprise Marketing

• Strengthen brand awareness and positioning within target enterprise segments.
• Develop integrated campaigns supporting business expansion and market penetration.
• Build thought-leadership programs, industry content, and executive visibility initiatives.
• Ensure consistent messaging and brand positioning across marketing channels.

What's Makes You a Great Fit

• 10+ years of progressive marketing experience, with demonstrated career growth and increasing leadership responsibility.
• Proven experience leading and scaling B2B enterprise marketing functions.
• Strong background in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology businesses.
• Demonstrated success across product marketing, event marketing, demand generation, performance marketing, and brand building.
• Experience building, mentoring, and managing high-performing marketing teams.
• Strong understanding of enterprise customer journeys, sales cycles, and B2B demand generation.
• MBA from a reputed business school is strongly preferred; B.Tech or an equivalent technical qualification is an advantage.
• Strong analytical mindset with the ability to connect marketing activities to measurable pipeline, revenue, and business impact.
• Excellent executive communication, presentation, stakeholder-management, and influencing skills.
• Strong strategic thinking combined with a willingness to remain hands-on when required.
• Proven ability to build marketing functions and processes in high-growth technology environments.
• Strong commercial orientation with a clear track record of creating measurable business value.
• Comfortable operating in a fast-paced, entrepreneurial environment and working closely with founders and senior leadership.