Marketing Manager

We are looking for a Marketing Manager with 1-3 years of experience in digital and local marketing, preferably working with businesses in the US market. The ideal candidate should have a strong understanding of Google Business Profile (GBP), Google Ads, and Instagram optimization, along with excellent communication and analytical skills.

Key Responsibilities

• Manage and optimize Google Business Profiles to improve local visibility, rankings, engagement, and lead generation.
• Plan, execute, and monitor Google Ads campaigns.
• Optimize Instagram profiles and content strategy to improve engagement, reach, follower growth, and audience outreach.
• Identify content opportunities based on trends, audience behavior, competitor activity, and performance.
• Work on local marketing strategies including keywords, competitor analysis, reviews, content, and GBP optimization.
• Analyze campaign and channel performance and recommend actionable improvements.
• Coordinate with clients and internal teams to understand business goals and build relevant marketing strategies.
• Prepare reports and clearly communicate performance, insights, and next steps.
• Identify gaps across the acquisition funnel and recommend ways to improve leads and conversions.

Requirements

• 1-3 years of experience in digital marketing, local SEO, social media marketing, or a related domain.
• Strong understanding of Google Business Profile and Local SEO.
• Hands-on knowledge of Google Ads.
• Good understanding of Instagram optimization, content strategy, engagement, and organic outreach.
• Ability to analyze social media and marketing metrics and translate them into actionable recommendations.
• Excellent written and verbal communication skills.
• Comfortable interacting with US-based clients and presenting strategies and performance updates.
• Ability to manage multiple accounts and priorities in a fast-paced environment.
• Strong ownership, problem-solving, and execution skills.

Good to Have

• Experience working with local or service-based businesses in the US.
• Understanding of SEO, website performance, conversion tracking, and UTM attribution.
• Familiarity with Google Analytics, Google Search Console, Looker Studio, or similar tools.