Posted 27 August, 2026
Marketing Analyst - EV
EdgeVerve Systems
MAHARASHTRA
Full Time
Reference: 36_310861_1427803
- This is an individual contributor role, responsible for endtoend strategizing, planning, and executing the marketing plan for the South East Asia and ANZ regions. You will be an integral part of the regional gotomarket teams and will own the complete marketing strategy, planning, and execution to drive demand and build brand awareness for Finacle products across both regions. The role requires translating regional business objectives into relevant field marketing activities that deepen market engagement, achieve demand generation goals, and enhance brand visibility, while working closely with crossfunctional teams including sales, presales, alliances, and product teams.
Key Responsibilities
Own and drive a multichannel marketing strategy to deliver demand generation, brand visibility, and deal pursuit success for the region across the full suite of Finacle Digital Banking offerings. This includes:
- Strategic Planning: Collaborate with regional business leaders to create and execute an integrated marketing plan aligned with sales priorities and key market opportunities.
- Demand Generation: Generate marketingqualified leads for new business and crosssell opportunities, aligned to regional business goals, through multichannel campaigns, events, roundtables, webinars, and customer advocacy programs, involving endtoend planning and execution.
- Elevate Brand Visibility: Strengthen brand presence through regional PR, media placements, digital advertising, and development of regionspecific content and customer success stories.
- Market Intelligence: Track competitor activity, gather market insights, and analyse regional marketing performance to plan timely interventions and drive continuous improvement.
- Field Team Enablement: Support the regional field team for market engagement activities around value articulation, content, collateral, design and experience.
- Must Have Experience: B2B marketing, event management, marketing technology solutions, lead generation, content curation, strong communication and stakeholder collaboration skills, APAC marketing experience.
- Good to Have: Banking/fintech exposure
