Performance Marketing

This role is for one of Weekday's clients
Salary range: Rs 2000000 - Rs 2500000 (ie INR 20 - 25 LPA)

Min Experience: 4+ years
Location: Gurgaon, Haryana, India
JobType: full-time

We're building the most trusted quick commerce platform for parents - delivering everything they need for their kids in minutes. Backed by Blume Ventures and currently in our 01 phase, we're assembling a mission-driven team to build something truly category-defining.

Requirements

- Own and manage performance marketing channels including Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms.

- Plan, execute, and optimize campaigns to achieve CAC, ROAS, and revenue targets.

- Develop and implement data-driven strategies to scale customer acquisition.

- Continuously monitor campaign performance and optimize based on insights and analytics.

- Collaborate with creative and product teams to improve ad creatives, landing pages, and conversion funnels.

- Conduct A/B testing across ads, creatives, audiences, and landing pages.

- Analyze user behavior and funnel performance using tools like Google Analytics, Mixpanel, or similar.

- Manage budgets effectively and allocate spends across channels for maximum ROI.

- Stay updated with industry trends, algorithm changes, and new growth opportunities.

Good-to-have skills

Product Catalog