Graphic Designer - Brand Designer

Company: The Cogent

Location: Jaipur

Position: Graphic Designer – Branding & Digital Marketing

Experience Required: 2 to 3 Years Minimum

Salary Range: Up to ₹ 8 LPA (based on skills & experience)

Overview

The Cogent is seeking a talented Branding Graphic Designer to join our creative team. This role demands strong visual sensibilities, an understanding of brand psychology, and the ability to work with both traditional and AI-powered design tools. You will conceptualise and produce compelling brand visuals aligned with client objectives and emerging design trends.

Key Roles & Responsibilities

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• Develop and execute impactful visual concepts aligned with brand messaging.
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• Use Adobe Suite, CorelDRAW, and AI tools to produce engaging design assets.
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• Maintain consistency across branding elements for all digital and print outputs.
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• Adapt designs for social media, websites, print collateral, and brand campaigns.
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• Follow industry trends, especially related to AI-driven creative automation.
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• Convert creative briefs into visually appealing and high-performing brand assets.
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Requirements & Skills

Core Qualifications

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• Minimum 2 years of experience in branding-focused graphic design.
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• Proficiency in Adobe Photoshop, Illustrator, InDesign, and CorelDRAW.
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• Strong understanding of typography, colour theory, composition & brand identity.
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• Experience with both print and digital design formats.
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• Excellent communication skills and attention to detail.
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• Degree or diploma in Graphic Design or related field.
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AI Tools Proficiency (Preferred)

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• Working knowledge of Adobe Firefly, Canva AI, Midjourney, DALL·E, Runway ML, or similar tools.
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• Ability to use generative AI for faster concept creation and design enhancement.
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Key Performance Indicators (KPIs)

To evaluate performance and contribution to the creative team, the following KPIs will be measured:

1. Design Quality & Creativity (30%)

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• Delivery of polished, high-quality brand assets.
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• Originality of design concepts and adherence to brand guidelines.
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• Positive internal and client feedback on design output.
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2. Timely Delivery & Productivity (25%)

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• Meeting project deadlines consistently.
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• Efficient workflow and error-free file submissions.
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• Number of projects completed per month.
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3. Brand Consistency & Accuracy (15%)

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• Maintain consistency across all visuals and formats.
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• Accurate execution of briefs without rework.
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4. AI & Tool Utilisation (10%)

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• Effective use of AI tools to enhance speed and creativity.
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• Contribution to AI-driven design innovation within the team.
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5. Collaboration & Communication (10%)

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• Smooth coordination with marketing, strategy, and creative teams.
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• Clear communication and understanding of briefs.
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6. Professional Growth & Trend Awareness (10%)

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• Continuous improvement and upskilling.
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• Keeping up with emerging design and branding trends.
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