Senior Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple channels. The role focuses on driving traffic, generating qualified leads, and improving campaign performance through data-driven strategies.

Key Responsibilities:

• Plan and execute multi-channel digital marketing campaigns across SEO, SEM, paid media, social, email, and emerging AI-driven discovery channels (AEO/GEO)
• Manage and optimize paid campaigns (Google Ads, LinkedIn, Meta) to maximize ROI
• Leverage AI tools for campaign optimization, keyword research, content, and audience targeting.
• Track, analyze, and report campaign performance using tools like GA4, Power BI, or similar
• Collaborate with content and creative teams to deliver high-impact marketing assets
• Improve website performance through SEO/AEO/GEO, CRO, and user experience enhancements
• Manage lead generation funnels and support pipeline creation and progression
• Ensure alignment with business unit goals and marketing objectives

Required Skills & Qualifications:

• Bachelor's degree in marketing, Business, or a related field
• 5-8 years of experience in digital marketing or performance marketing
• Strong understanding of SEO/AEO/GEO, SEM, paid media, and analytics tools (GA4, Google Ads), knowledge of Google Tag Manager
• Experience with CRM tools (Salesforce preferred) and marketing automation platforms
• Analytical mindset with the ability to interpret data and drive insights
• Strong communication and stakeholder management skills

Preferred Skills:

• Experience with CMS platforms (Sitecore, AEM, WordPress)
• Knowledge of B2B marketing and lead lifecycle management
• Familiarity with tools like Jira, Power Automate.
• Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.