Software Engineer - Email Marketing - Offshore

Email Marketing Engineer (Zeta Platform Preferred)

Job Overview
We are looking for a highly skilled Email Marketing Engineer with hands‑on expertise in email campaigns, marketing automations, audience segmentation , and experience working with Zeta Global (preferred). This role involves driving end‑to‑end campaign execution, managing marketing workflows, and configuring MarTech systems to support digital engagement initiatives. The ideal candidate brings a strong blend of marketing operations experience, technical proficiency, and problem‑solving capability.

Key Responsibilities

Campaign Execution & Automation

• Build, execute, and optimize email marketing campaigns , automations, and customer journeys.

• Configure and manage audience segmentation, targeting logic, and personalization strategies .

• Set up campaign workflows, journey orchestration, and trigger‑based automations across channels.

• Ensure seamless integration of campaign elements within Zeta (email, mobile, web, ads).

Cross‑Channel Execution

• Configure and deploy multi‑channel communications including:

• Email

• SMS

• Push notifications

• Paid media/ad targeting (where applicable)

Data Management & Technical Operations

• Upload, validate, and manage customer data files (CSV, JSON, database extracts).

• Write and execute basic SQL queries to extract, segment, and analyse customer data.

• Support API-based integrations, scripting, or automation enhancements (JavaScript/Python is a plus).

• Maintain documentation of workflows, processes, and best practices.

Collaboration & Governance

• Work closely with marketing, product, and engineering teams to align campaign execution with business goals.

• Ensure compliance with data governance, deliverability standards, and platform best practices.

Required Skills & Qualifications

• 8+ years of experience in email marketing, CRM, or marketing automation platforms.

• Hands-on experience in:

• HTML/CSS/JS

• Email campaigns

• Automations & workflows

• Audience segmentation

• Zeta Platform (preferred)

• Experience with other platforms is a plus:

• Salesforce Marketing Cloud

• Adobe Campaign

• Similar marketing automation ecosystems

• Strong understanding of data flows , segmentation logic, and campaign execution lifecycle.

• Basic proficiency in SQL , APIs, or scripting languages (JavaScript/Python beneficial).

• Strong analytical mindset with excellent troubleshooting skills and high attention to detail.

• Ability to work in a fast-paced environment and collaborate with cross-functional teams.

• Bachelor’s degree in Computer Science, Information Technology, Marketing Technology , or related fields.

• Prior experience in Customer Data Platforms (CDPs) is preferred.