Digital Marketing Manger

Job description

Major Responsibilities:
 Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
 Daily tracking of traffic and conversions across all channels, and reporting the same.
 Bi-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
 Website analytics in terms of Bounce rate, page views, time spent, etc
 Instrument conversion points and optimize user funnels
 Plan and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
 Execute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)
 Identify trends and insights, and optimize spend and performance based on the insights
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
 Collaborate with internal teams to create landing pages and optimize user experience
 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
 Collaborate with agencies and other vendor partners
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
 CRM / Loyalty Analytics – identify trends in major customer cohorts
 CRM / Loyalty Analytics – Identify niches / untapped segments of customers for potential to upgrade
spends / increase frequency
 CRM / Loyalty Analytics – Data analysis to understand reasons for degrowth in store/region/category
Key Competencies:
 Ability to take key strategic decisions for Digital Marketing and content development
 Ability to analyse and develop campaign strategies to increase customer base and footfall based on
key data
 An understanding of the market and consumer insights and trends
 Excellent communication and interpersonal skills
 Proficient in MS Office – in particular in Excel to handle data analysis and interpretation.
Technical Competencies:
 Certified Google Adwords Professional
 Certified Google Analytics Training
 Experience in using dashboards such as Moengage, Firebase, Appsflyer
 Experience in CRM/Analytics software such as Salesforce, Tableau, SAP
 Campaign management experience in Facebook, and Google Search

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