Content Creator

Job Description

Unique Job Role

Content Writer

Function

Content Team

Reporting to

Deputy Manager-Content Creator

Business

International Business Division

Grade

L4

Date

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Job Details

A member of Titan IBD’s content team, the role entails writing copy daily for BAU content across IBD brands in addition to creating product content, coming up with ideas for categories that may rest on ground and on digital.

The writer will focus on telling the stories of products and bringing alive how they fit into the life of the consumer, upcoming style trends and brand tone. In addition to the responsibilities, this writer will also while liaising with internal teams, and agency partners on content created.

External Interfaces

Internal Interfaces

Creative Agencies
Vendors

. Marketing Team

. Business Team

Job Requirements

Education

Degree in Communication / Journalism / Literature

Relevant Experience

3-4 years in writing experience in either print, digital or advertising.

Behavioural Skills

Interest in Fashion and lifestyle
Responsible.
Excellent Verbal and Written Communication Skills.
Willing to experiment.
Creative
Willing to Learn
Ability to Adapt to many styles.

Knowledge

Understanding of trends and category use cases. Good Grammar, Editing Skills.

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Marketing Content Creation

. Work with and be a part of the internal Marketing team and align with brand managers and provide content on a regular basis.

. Pitch Content ideas that pertain to product showcases, instore activities and other touchpoints that pertain to the business.

. Create content like website descriptors, SEO content, landing page content, on a routine basis.

. Executing all content aspects of in-house content in a timely manner.

. . Come up with interesting ways to romance and showcase product stories for products.

. Discover and experiment with product storytelling on new and upcoming platforms. Eg: Product Story cards on Insta stories or product styling tip on website.

• Content across platforms.
• Longform, short form content.
• Mailers, product descriptions, collections stories, and social content.
• Creative Outcome
• Eclectic content. (Not many repeats. All content is unique)
• Creating a frequency and maintaining the same.,
• Working with a team: Work together with larger content team and brand team seamlessly to uplift other ideas.

Marketing : Tone Management


. Co-creating compelling stories with agencies for products across categories, while maintain brand's Tone of Voice across all content created by agency partners for the brand.


. Work closely with marketing teams and creative agencies to come up with product stories and catalogue content that is line with campaign content that is ideal for the business.

• Tone Management
  Ensuring all content is on brand.
  
• Agency Management. Working seamlessly with partners
• Content Executed with inputs given.
  
• Tasks like blog management, etc managed well with agency.