Director Sales

T H E M A N D A T E

You will own compnys FY revenue target — a 4-5x scale-up from current levels. You will
build, lead, and scale the entire direct-sales and channel-partner engine — Bangalore as your base, with
expansion across major Indian metros and key NRI corridors. You will own the P&L, the team, the channel
ecosystem, the AI-augmented sales stack, and the number. No part of this is shared.

Director Sales & Channel

Build & Launch

Complete product, vertical, pipeline, team, and
CRM diagnostic. Submit a 12-month booking-to-
collection plan, ratified by the CEO.

Restructure the direct sales team. Onboard the
first cohort of channel partners across launch
cities. Deploy an AI-augmented sales stack
(CRM, lead scoring, agentic outreach). Close Q1
on plan.

Launch the NRI channel program.

Close FY on or above target. Submit a
credible scale-up roadmap for FY .

M U S T - H A V E E X P E R I E N C E

%B8; 12-18 years of total sales experience, with the last 5+ years in a senior sales leadership role.

%B8; Sector background (any one): real estate (plotted developments, premium residential ₹1 Cr+

ticket, or managed farmland), fractional ownership platforms (Strata, hBits, MYRE Capital, Property
Share, Assetmonk, etc.), or wealth/AIF platforms with ₹1 Cr+ ticket sizes.

%B8; Have personally led — as Sales Head, Director, AVP, or VP — a team that delivered ₹250 Cr+ in
annual revenue. You were directly in charge of that team and that number, not a peripheral
contributor.

%B8; Managed teams of 15+ (direct + indirect: BD, inside sales, channel managers, pre-sales).

%B8; Worked at one company of ₹500 Cr+ scale AND have demonstrable comfort operating in a startup

or founder-led environment.

%B8; Built and managed a traditional real-estate channel-partner network — onboarding, training,

incentive design, payouts, and performance discipline.

%B8; Strong, demonstrable experience in defining and implementing sales processes end-to-end — sales
playbooks, lead-to-close workflows, channel-partner onboarding and payout SOPs, weekly and
monthly review cadences, CRM discipline, and pipeline-stage standards. You have built these from
scratch in a prior role and can produce the actual documents, templates, and dashboards as
evidence.

%B8; Willing to operate under sustained high pressure and own complete delivery of the defined target.

The FY target is the contract — you sign up to deliver it, accept the cadence and
accountability required, and do not bring excuses for missed quarters.

%B8; Bangalore-based, or willing to relocate within 30 days. This is non-negotiable.

You are fluent in modern, AI-augmented sales operations. You have hands-on working knowledge of:

%B8; Enterprise CRMs with AI features — Salesforce Einstein, HubSpot AI, LeadSquared AI, or Zoho

CRM.

%B8; Agentic AI tools — for lead qualification, scoring, and outbound outreach automation.

%B8; WhatsApp Business API stacks — Interakt, Gupshup, or Wati.

%B8; Sales dashboards — Power BI, Looker, or Tableau.

%B8; AI-driven sales coaching — conversation-intelligence and call-analytics tools.

You see AI agents as multipliers of human effort, not threats.

W H A T W E L O O K F O R I N Y O U

Self-screen on the seven traits below. If three or more do not describe you, this role is not for you.

V I S I O N - A L I G N E D

P E R F O R M A N C E - P R O V E N

You see this as a 24-36 month opportunity to
build something significant — not as a job. You
have a clear personal reason for joining a
founder-led growth company.

You have measurable, externally verifiable wins.
You speak in numbers, dates, and outcomes —
not adjectives.

S K I L L S & T O O L S F L U E N T

F O C U S E D E X E C U T O R

You have built sales operations from scratch and
adopted new tools and systems in weeks, not
months. Tech is your edge, not your weakness.

You finish what you start. You manage
distractions ruthlessly. You document and follow
up.

H I G H E N E R G Y & W I L L

C U L T U R E C O N T R I B U T O R

You take ownership without being asked.
Setbacks fuel you. Negativity slides off. Your
team feels your presence in the room.

You lead from the front in crises. You train and
grow people below you. You stay humble. You
step back when the team needs the spotlight.

G R O W T H - O R I E N T E D

You have learned a meaningful new skill, tool, or
system in the last 12 months. You are not done
growing.

W H A T Y O U G E T

%B8; Direct reporting line to the Founder & CEO. Daily access. Fast decisions.

%B8; Full ownership of the function — your hires, your structure, your tools, your number.

%B8; Aggressive, performance-linked variable compensation (discussed in Round 2).

%B8; Partnership-track recognition for sustained performance over 24 months — formal designated-

partner status with profit-share consideration.

%B8; Visibility and voice on every major business decision: product expansion, geography, NRI launch,

technology, partnerships.

Send the following three items:

%B8; A one-page resume.

%B8; Three lines: the three biggest P&L numbers you have personally led and delivered in the last

5 years (₹ value, year, company, your role).

%B8; Names and current designations of five people you have hired, grown, and promoted under

your leadership.