Senior Affiliate Marketing Manager

About Us

Moonpreneur is a fast-growing EdTech company committed to transforming learning experiences for students through innovative programs that build future-ready skills. We create impactful educational solutions that empower young learners through technology, creativity, and hands-on learning.

We are looking for a seasoned Affiliate Marketing professional to build, scale, and own our affiliate program in the US market - driving high-quality leads and revenue through strategic partnerships and performance-driven execution.

Role Overview

The Senior Affiliate Marketing Manager will be responsible for developing and executing a full-scale affiliate marketing strategy tailored to the US market. This is a senior individual contributor role requiring deep expertise in affiliate program management, partner recruitment, performance optimization, and revenue attribution. The ideal candidate brings a strong existing network of US-based affiliates, publishers, and influencer partners, and has a demonstrated track record of scaling affiliate programs from the ground up or significantly growing an established one.

Key Responsibilities

Program Strategy & Ownership

• Own end-to-end affiliate program strategy, structure, and roadmap for the US market
• Define commission models, payout structures, and incentive tiers to attract and retain high-performing partners
• Set program KPIs — including revenue targets, partner acquisition goals, and ROI benchmarks — and report against them regularly
• Evaluate and select affiliate networks and platforms (e.g., Impact, CJ Affiliate, ShareASale, Rakuten) best suited to our audience and growth goals

Partner Recruitment & Relationship Management

• Identify, recruit, and onboard affiliates across relevant verticals — including parenting, education, homeschooling, K–12 content creators, and STEM-focused publishers
• Build and maintain strong, long-term relationships with top-performing partners through consistent communication and tailored support
• Negotiate partnership terms, contracts, and custom deals with strategic affiliate accounts
• Develop co-marketing opportunities with select partners to drive incremental visibility and conversions

Performance Management & Optimization

• Monitor affiliate performance metrics including clicks, conversions, CAC, LTV, and revenue contribution
• Identify under-performing partners and implement activation or exit strategies accordingly
• Continuously A/B test creatives, landing pages, offers, and commission structures to improve conversion rates
• Conduct fraud detection and compliance audits to maintain program integrity

Content & Creative Coordination

• Work closely with the content and design teams to develop affiliate-specific assets - banners, email templates, landing pages, and promotional copy
• Provide partners with up-to-date marketing materials, product messaging, and campaign briefs
• Ensure all affiliate-distributed content adheres to brand guidelines and FTC disclosure requirements

Reporting & Cross-Functional Collaboration

• Deliver regular performance reports to leadership with clear attribution data, trend analysis, and growth projections
• Collaborate with the paid media, SEO, and CRM teams to align affiliate efforts with broader acquisition strategy
• Work with finance and legal to ensure accurate tracking, timely payouts, and compliant partner agreements

Required Qualifications

• 10+ years of experience in affiliate marketing, with a significant portion focused on the US market
• Proven track record of building or scaling affiliate programs that drive measurable revenue growth
• Deep familiarity with major affiliate platforms and networks (Impact, CJ Affiliate, ShareASale, Rakuten, or similar)
• Strong understanding of performance marketing metrics - CPA, CPC, ROAS, LTV, and multi-touch attribution
• Experience negotiating and managing contracts with publishers, content creators, and affiliate partners
• Solid grasp of FTC guidelines, affiliate compliance standards, and fraud prevention practices
• Proficiency in analytics tools (Google Analytics, affiliate dashboards, BI tools) to interpret data and drive decisions
• Excellent written and verbal communication skills - comfortable presenting to senior leadership and engaging external partners

Preferred Skills

• Experience in EdTech, K–12 education, online learning, or youth/family-focused consumer brands is a strong plus
• Existing relationships with US-based parent bloggers, education publishers, homeschooling networks, or STEM content creators
• Familiarity with SEO-driven affiliate content strategies and affiliate SEO partnerships
• Experience managing influencer-affiliate hybrid programs
• Knowledge of CRM and marketing automation platforms (HubSpot, Klaviyo, or similar)
• Prior experience in a high-growth startup or scale-up environment

What We’re Looking For

A candidate who is:

• Highly autonomous - able to build and execute programs with minimal hand-holding
• Data-driven in decision-making but relationship-first in partner management
• A strong negotiator who can close deals and retain top partners
• Commercially sharp with a clear understanding of unit economics and revenue attribution
• Organised and process-oriented - able to manage a large, diverse partner portfolio efficiently
• Genuinely motivated by education and its impact on young learners

Why Join Us?

• Take full ownership of a high-impact growth channel at a scaling EdTech company
• Work directly with senior leadership with clear visibility into business outcomes
• Competitive compensation with performance-linked incentives
• Remote-first, flexible work environment
• Opportunity to shape a program from the ground up in a category with strong long-term tailwinds

Location: Remote (Delhi NCR)

Shift Timing: US/UK Shift

Working Days: 6 Days