Product Marketing Manager

You will work at the intersection of our marketing, product, and business teams to ensure the success of our product in the market.\n\nAbout the company:\nIllumine is a rapidly growing company that offers illumine childcare SaaS to the world. We are a lean and agile team, which means you will have the opportunity to work on a variety of marketing needs and take ownership of your projects. Joining our team will provide you with professional growth opportunities in a fast-paced and innovative environment.\n\nResponsibilities:\n- Develop the go-to-market (GTM) strategy for target markets based on in-depth market research.\n- Craft captivating product narratives and take ownership of end-to-end communication.\n- Execute PMM campaigns and projects aligned with defined marketing objectives.\n- Own the entire funnel metrics, including acquisitions, activation/adoption, retention, and revenue across various channels.\n- Collaborate with sales and revenue teams to create campaigns and collateral that generate leads and optimize sales funnels.\n- Monitor customers' product usage, identify untapped opportunities, and refine buyer personas using data-driven insights.\n- Generate highly engaging ideas to drive product awareness and adoption.\n- Foster strong relationships with cross-functional teams to ensure alignment on product positioning and offerings.\n- Maintain performance data, reports, and insights on a regular basis, leveraging a data-driven approach.\n- Act as an evangelist for illumine.app, representing the company at events and contributing thought-provoking articles.\n\nWhat We Expect:\n- 3 - 7 years of experience as a product marketing professional.\n- Demonstrated ownership mentality and ability to drive initiatives with minimal guidance.\n- Proven success in running impactful product marketing campaigns.\n- Subject matter expertise in SaaS and previous experience with B2B SaaS startups.\n- Strong analytical skills and ability to derive insights from performance data and KPIs.\n- Proficiency with email, automation, and analytics tools such as HubSpot, Google Ads, Clevertap, Mixpanel, Google Analytics, etc.\n- Past experience in inbound content creation is a plus.\n\nWhat we offer:\n- An energetic office environment that fosters collaboration and creativity.\n- Creative freedom to own and drive projects, contributing to the success of the company.\n- Competitive salary and benefits package.\n- Flexible work timings to accommodate your best efforts in your creative zone.\n- Room for professional growth and development.\n- The opportunity to breathe life into our product and build narratives that resonate with our customers.\n\nJoin our team and make a significant impact on our product's success in the market.

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