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Posted 21 May, 2026

Senior Country Commercial Manager - Admin Services

Careers at Tide
India, Delhi NCR Full Time
Reference: 102_700974_7668865003

ABOUT THE ROLEWe are looking for a strategic and execution-focused Special Projects Manager to lead the go-to-market and growth strategy for our...

ABOUT THE ROLE

We are looking for a strategic and execution-focused Special Projects Manager to lead the go-to-market and growth strategy for our accounting and financial management products, built specifically for India's MSMEs.

This is a high-impact role where you'll work cross-functionally with Product, Growth, Sales, Marketing, and Leadership teams to define commercial strategy, shape product distribution, drive user acquisition, and ensure scalable growth. You will play a pivotal role in influencing product direction, business outcomes, and market expansion.

Key Responsibilities -

  • Define and own the GTM roadmap for accounting solutions tailored to MSME customers
  • Collaborate with Product and Engineering teams to localize features based on user needs
  • Should understand the need of businesses and create 0 to 1 journeys for the same
  • Conduct market segmentation and develop targeted value propositions for various user personas (retailers, traders, service providers, etc.)
  • Create pricing strategies and monetization models aligned with business goals
  • Lead initiatives to drive product adoption, activation, retention, and revenue growth
  • Plan and execute growth experiments across multiple channels; track performance and iterate
  • Develop and monitor KPIs; leverage data to drive decision-making and improvements
  • Scale user acquisition through partnerships, offline/online campaigns, and sales enablement
  • Act as the bridge between product, business, and functional teams
  • Manage GTM execution through structured planning, tracking, and performance reviews
  • Drive cross-functional alignment for product launches and key commercial initiatives
  • Own budgeting and resource planning for GTM and growth programs

WHAT WE ARE LOOKING FOR

  • B.Tech and MBA from a reputed institution
  • 8-11 years of experience in GTM, commercial strategy, or growth leadership roles
  • Mandatory experience in fintech, SaaS, or MSME-focused digital products-especially in accounting, invoicing, or financial management tools
  • Deep understanding of accounting or finance tools used by MSMEs
  • Proven ability to lead cross-functional projects in a fast-paced, high-growth environment
  • Strong analytical skills with experience using Excel, Power BI, Looker, or similar tools
  • Excellent communication, stakeholder management, and influencing skills
  • Hands-on execution mindset; willingness to work closely with data, field teams, or sales
  • Familiarity with agile product environments and tools like Jira, Confluence, or Aha!

WHAT YOU'LL GET IN RETURN

  • Competitive salary
  • Self & Family Health Insurance
  • Term & Life Insurance
  • OPD Benefits
  • Mental wellbeing through Plumm
  • Learning & Development Budget
  • 15 days of Privilege leaves
  • 12 days of Casual leaves
  • 12 days of Sick leaves
  • 3 paid days off for volunteering or L&D activities
  • Stock Options

This listing expired on 12 Jun. Applications are no longer accepted.

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