AM Merchandizer DTC OR

Area: India

Department: DTC

Direct Reporting Line: Manager Merchandising OR

Subsidiary/country: India

Location: Gurugram, India

Purpose & Overall Relevance for the Organisation:

Support development of consumer-focused range for our retail stores. Drive sell thru performance, share best practices and deliver actionable season - performance insights. This role plays a pivotal part in shaping product offerings which would eventually lead to visual presentation and store execution to ultimately achieved desired sell outs.

Pre-Season Planning and Buying

• Collaborate in defining DTC range strategy and assortment mix in alignment with marketing strategy and historical data
• Detailed article level volume working and store wise ranging to be done ensuring all the pre-aligned category mix as well as OTB planned is adhered.
• Partner with Ops and VM teams to work on the capacity/option plan along with category rationalization of every store to execute seasonal priorities
• Prepare in-depth quantitative and qualitative analysis reports on assortment planning for channel teams, working closely with marketing stakeholders.
• Forecast and plan the ISC / ABO packs during season
• Participate in major go-to-market & EM milestones to gain insights about key seasonal brand and BU strategies/initiatives and including them in the DTC OR outlook.

In-Season Planning and Trading

• Monitor article-level performance at agreed intervals, analyze trends, and leverage insights-both independently and in coordination with other channels.
• Identify key performance trends and deliver timely, data-backed recommendations and calls to action to optimize seasonal outcomes.

Key Relationships:

• Brand Teams (incl. VM)
• Cluster SCM
• Cluster Finance
• DTC OR functional teams (Ops, COE,)
• IT / BI
• EM Merch Teams

Knowledge Skills and Abilities:

• 2-3 years of work experience in this domain and preferably Masters in Fashion Management.
• Experienced in data analysis with strong skills in Microsoft Excel is required.
• Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.