Salesforce Marketing Cloud Lead

Candidate should be able to:
Collaborate and train other team members on basic functionalities for SFMC
Maintain data quality & integrity
Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Sales Cloud and Snowflake DWH to Marketing Cloud
Administer and support Salesforce platform, including but not limited to user setups, profiles & roles, reports & dashboards, custom objects, fields, record types, page layouts, workflow, and validations
Work closely with the Business stakeholders, Salesforce technical team, Product and Data teams to design and develop solutions on the Salesforce Marketing Cloud platform
Build automation within Automation Studio (writing SQL Queries, setting up data import/export activities), configure API calls for trigger sends and DE data pulls, integrate/activate new SFMC solutions such as Advertising Studio or Mobile studio
Analyze complex business and systems requirements and providing technical solutions to meet user requirements
Candidate should have:
Good understanding of Salesforce object, data & security models
Experience working in a fast-paced, high-tech environment and comfortable navigating conflicting priorities and ambiguous problems
Experience with Agile methodologies, including working within a sprint framework
Experience in designing integrations from Salesforce and other backend systems to SFMC and maintaining Data Extensions
Excellent attention to detail, strong problem solving, troubleshooting, and analytical skills
Deep knowledge of Journey Builder, Email Studio & Automation Studio components
Working knowledge of AMPscript, HTML, CSS, SQL, and/or SOQL
A team-oriented, self-motivated, success-driven, roll-up-your-sleeves attitude
Solid grasp of sales & marketing capabilities, processes, and technology that enables smooth marketing operations
Experience in Salesforce Administration – plus
Salesforce Administrator Certification – plus
Salesforce Marketing Cloud Administrator Certification – plus
Bachelor’s degree in a STEM field or business degree with strong technical skills
5+ years marketing automation experience in Salesforce Marketing Cloud, responsibilities including systems design, database management, administration, and implementation