Manager - Website & Digital Strategy

Company:

Mahindra & Mahindra Ltd Responsibilities & Key Deliverables Key Responsibilities: Website Strategy & Management Lead and evolve the Mahindra Group corporate website and digital platforms. Improve user experience, information architecture, and platform performance. Ensure platform stability, security, and scalability with IT and digital partners. Conduct website audits and optimizations regularly. Digital Content & Strategy Develop and execute a digital content strategy aligned with the Mahindra Group’s brand and business goals. Translate strategic initiatives into engaging digital storytelling. Manage the editorial pipeline and content calendar. Collaborate with internal teams to highlight key initiatives digitally. Search, Discovery & Experience Implement and refine SEO strategies to boost visibility. Monitor analytics, user behavior, and engagement trends. Develop performance dashboards to track impact. Enhance navigation and user journeys with insights. AI & Digital Capabilities Utilize AI and large language models (LLMs) for digital storytelling and content workflows. Incorporate AI-enabled search, summarization, and storytelling. Ensure responsible integration of AI tools. Brand Stewardship & Governance Align all content with the Mahindra Group’s brand voice and standards. Maintain editorial and visual consistency. Establish governance frameworks for quality and accuracy. Cross-Functional Collaboration Partner with Corporate Communications, Brand, Sustainability, and other teams for integrated storytelling. Manage relationships with external agencies and content partners. Lead strategic initiatives like website redesigns and platform upgrades. . Experience 7–10 years of experience in website strategy, digital platforms, corporate communications, or digital media. Agency experience is a plus.Industry Preferred Qualifications Bachelor’s degree in marketing, Communications, Journalism, Digital Media, or a related field. A master’s degree is an advantage.General Requirements Strong understanding of SEO, web analytics, CMS platforms, and digital content ecosystems. • Proven ability to translate complex corporate themes into compelling digital narratives. • Experience managing multi-stakeholder projects and agency ecosystems. • Familiarity with AI-enabled content tools and emerging digital technologies is desirable. • Strong editorial judgment, writing skills, and project management capabilities. What We Are Looking For • A strategic digital thinker who understands the role of platforms in shaping institutional narratives. • Someone who sees a website not just as a publishing tool, but as a living platform for storytelling and engagement. • A professional with the ability to combine editorial sensibility, analytical thinking, and digital innovation.Our commitment to Diversity, Equity, and Inclusion