Salesforce Marketing Cloud Architect

Key Responsibilities Migration Strategy & Execution Lead the end-to-end architecture, migration strategy, and execution from Market to the target Marketing Cloud environment (including data, assets, campaigns, and integrations). Current-State Assessment Audit our existing Market instance (programs, smart lists, workflows, and scoring models) and map them precisely to the target architecture. Data Cloud Architecture Design the target data model and identity resolution strategy using Salesforce Data Cloud to ensure a unified customer view.

Journey Orchestration Architect advanced journey orchestration and campaign transformations aligned to the latest Marketing Cloud capabilities. Data Frameworks & Integrity Define and implement robust data migration frameworks (both batch and real-time). Ensure strict data integrity, deduplication, and consent/compliance management throughout the lifecycle.

Integration Design Lead integration architecture across CRM, external ecosystems, and third-party tools via APIs and middleware. Governance & Support Establish global platform governance, naming conventions, and the future operational model. Drive the final cutover strategy, testing phases, and post-launch hypercare support.

Mandatory Skills & Qualifications 8 years of core experience in Marketing Automation and Architecture. Deep, proven expertise in Market (understanding its underlying architecture, programs, and data structures). Extensive experience with Salesforce Marketing Cloud (Next / Advanced / Growth edition) .

Hands-on architecture experience with Salesforce Data Cloud (Data modeling, ingestion, and identity resolution). Proven track record of leading large-scale, complex marketing platform migrations.