Marketing Campaign Specialist

Purpose of the job:

The Marketing Campaign Specialist is responsible for executing and optimizing digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2B digital marketing and ABM principles to target high-value accounts by supporting the end-to-end process of campaign development, campaign setup, and monitoring performance tracking and analysis. The specialist collaborates closely with cross-functional teams within the Digital Marketing team, and with the business partners within the larger Marketing team, to align ABM initiatives with broader marketing goals and objectives.

Responsibilities:

• Campaign Planning and Execution : Support the planning and execution of end-to-end ABM campaigns tailored to large enterprise target account segments, utilizing channels such as email, Linkedin sponsored ads, Google Ads, content syndication, programmatic ads and more. Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.

• Audience Targeting and engagement : Utilize data-driven market insights and customer data to build targeted, personalized campaigns. Execute engagement and nurture campaigns to deliver optimized content experiences.

• Campaign optimization: Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts.

• Content Personalization and Messaging: Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers.

• Cross-Functional Collaboration : Work closely with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals.

• Adaptation and Optimization : Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness and implementing optimization strategies based on performance data.

• Marketing Automation Technology: Leverage marketing automation systems (Hubspot), CRM tools and analytics platforms to support ABM campaign execution, measurement, and optimization. Stay updated on emerging AI and ABM technologies, tools and best practices to drive innovation and effectiveness in our ABM strategies.

• AI: Ability to effectively utilize AI tools for marketing content creation, analysis or campaign optimization, with a strong emphasis on understanding the tasks (prompting) and critical thinking about the outcomes to ensure quality & compliance.

key performance indicators

• Development, execution and performance of integrated marketing campaigns, in alignment with the business objectives and overarching marketing strategy
• website traffic and engagement with key persons from target accounts # of solution request conversions
• # of opportunities in the active sales pipeline representing identified sales targets based on account based marketing approach
• revenue generated for the business through marketing-generated leads (with the goal to convert every €1 spent on marketing into €8 generated for the business in incremental growth)
• accelerate the sales cycle (decrease time to close) and increase the contract value

key stakeholders

• Global Head of Enterprise Marketing
• Global Head of Digital marketing
• Marketing Campaign Manager
• B2B marketing cross-functional teams

Job requirements

education/relevant experience

• Bachelor's degree in Marketing, Business, or comparable education
• Proven experience (3 years) in campaign execution.
• Experience at a large global enterprise is a plus.

knowledge and competencies

• Proven experience in executing and optimizing successful B2B marketing /ABM campaigns preferred.
• Good understanding of B2B marketing principles
• Strong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software.
• Basic knowledge and a strong desire to learn how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to optimize campaign performance.
• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Effective communication and interpersonal skills, with the ability to collaborate across global functional teams.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot)
• Excellent written and verbal communication skills.
• Natural curiosity, problem-solving mindset and new technology adopter.
• Ability to thrive in high-pressure situations and environments, and to self-organise and prioritize workload.
• Exceptional project management skills and a get-it-done attitude.
• Experience working remotely and across cultures, doing business globally.

The role is remote, based in India.