Salesforce Marketing Cloud Technical Architect

Role: Salesforce Marketing Cloud Technical Architect

Location: Kharadi, Pune

Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living.

Smith and Nephew are seeking a talented Salesforce Marketing Cloud Technical Architect to empower our business operations team.

You will be responsible for creating custom software applications on the Salesforce platform that meet our specific requirements for client management and other daily operations. You will also integrate Salesforce with existing systems, ensuring data accuracy and security and providing technical support whenever required.

We offer competitive pay packages, health benefits, plenty of learning opportunities and advancements within the company. We invite you to become a valuable part of our team!

What will you be doing?

• Handling team and client communications, requirement gathering, sprint scoping.
• Development and unit testing and ensuring the User Stories/enhancement closure within timeline.
• Working with Business Units to understand marketing campaigns and translate into platform capabilities and built multiple emails using Ampscript to personalize customer specific details.
• Extensively SQL to segment the data and target audience with relevant campaign based on inclusion criteria.
• Built multiple emails using AMPscript to personalize customer specific details.
• Automation of marketing and data management activities with Automation Studio.
• Configure one to one personalized journey based on customer engagement/preferences using Journey builder.
• Monitor trends in email marketing, utilize research and metrics to recommend improvements to our email marketing strategy.
• Work on API Integration with MuleSoft to send subscriber consent.
• Develop Salesforce Marketing Cloud Campaign including Campaign design, configuration, management and deployment.
• Hands-on experience in configuring HTML Emails sand cloud pages which include creation of custom preference center and thank you pages.
• Create Lists and Data Extensions to manage, organize and segment subscriber's data and use publication list to manage opt-ins.
• AMPScript to personalize communications with the contacts from Data Extensions and Salesforce Objects and subject line personalization.
• Configure one to one personalized journey based on customer engagement/preferences using Journey builder and Utilized Automation Studio to automate functionalities which include query activities, import activities, file transfers etc.
• Manage attribute groups and data models.
• Handling multi-channel marketing campaigns.

What will you need to be successful?

• Bachelor’s degree in software engineering, Computer Science or a related field.
• 9+ years of demonstrable experience in software development. 7+ years of experience in Marketing Cloud solution designing
• Extensive hands-on experience and implementation understanding on Cross Channel Campaign Management, Marketing Operations and Analytics in different modules of Marketing cloud like Email Studio, Web Studio, Automation Studio, Journey Builder, Contact Builder.
• Knowledge of Apex, Visualforce, Flow, Approval processes, Email-to-Case, Web-to-Case, Validation rule, Triggers, Advanced Apex and other Salesforce development technologies.
• Understanding of Salesforce data model, including standard and custom objects, relationships and fields.
• Ability to communicate technical concepts effectively to both technical and non-technical stakeholders.
• Ability to work with Salesforce Community Cloud or other collaboration tools.
• Knowledge of DevOps and continuous integration/deployment (CI/CD) processes.

Technical Skills:

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Cross platform skills:

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).

Salesforce certifications:

• Certification of Salesforce Certified Marketing Cloud Administrator (Must)
• Certification of Salesforce Certified Marketing Cloud Consultant (Must)
• Certification of Salesforce Certified Marketing Cloud Email Specialist (Must)
• Certification of Salesforce Certified Data Cloud Consultant (Nice to have)
• Salesforce Certified- Marketing Cloud Specialist (Nice to have)
• Certification of Salesforce Certified Marketing Cloud Engagement Developers (optional)

Nice to Have

• Experience with Data Cloud platform
• Segmentation
• Data transformations
• Calculated insights
• Sitemap development
• Data model management

You Unlimited.

We believe in crafting the greatest good for society. Our strongest investments are in our people and the patients we serve.

Inclusion + Belonging: Committed to Welcoming, Celebrating and Thriving. Learn more about Employee Inclusion Groups on our website ().

Other reasons why you will love it here!

• Your Future: Major medical coverage + policy exclusions and insurance non-medical limit. Educational Assistance.
• Work/Life Balance: Flexible Personal/Vacation Time Off, Privilege Leave, Floater Leave.
• Your Wellbeing: Parents/Parents-in-Law’s Insurance (Employer Contribution of 8,000/- annually), Employee Assistance Program, Parental Leave.
• Flexibility : Hybrid Work Model (For most professional roles)
• Training: Hands-On, Team-Customized, Mentorship
• Extra Perks: Free Cab Transport Facility for all employees; One-Time Meal provided to all employees as per shift. Night shift allowances.