Marketing AI and Automations Lead

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities. 

Why you'll love this role as Marketing AI and Automations Lead

The Marketing AI and Automations Lead is a pivotal senior role that blends technical expertise with strategic vision, spearheading the transformation of marketing automation beyond traditional platform management into a cutting-edge, AI-driven, agentic operating model. Positioned at the dynamic crossroads of marketing strategy, technology, and revenue operations, this leader shapes and executes the automation architecture, systems integration, and AI agent frameworks that empower the marketing team to operate efficiently and effectively at scale. This role demands a hands-on approach with enterprise marketing automation platforms such as Eloqua, Salesforce Marketing Cloud, HubSpot, or their equivalents, owning the design, development, and maintenance of programs, data frameworks, and workflows that fuel daily marketing execution.

Key Responsibilities include:

• Managing target segment configurations, overseeing data integrity
• Partnering with the Senior Lifecycle Marketing Manager to develop and launch engaging email sequences, nurture campaigns, and triggered communications.
• Working closely with Revenue Operations and the Marketing Technology team, the Marketing AI and Automations Lead turns complex marketing challenges into effective, scalable technical solutions.
• Combining expert platform knowledge with cutting-edge strategic vision, this role stands as the organization's trusted authority on marketing automation and AI innovation.

Requirements

What you will bring to be successful in this role

• Deep, hands-on expertise with one or more enterprise marketing automation platforms, specifically Eloqua, Salesforce Marketing Cloud, HubSpot, or Marketo, including advanced programme architecture, workflow configuration, API integrations, and system administration, with the practical ability to build, test, and deploy complex automation independently.
• Demonstrable understanding of AI tools, large language model applications, and emerging agentic frameworks within a marketing context, with the practical ability to contribute to the design and implementation of AI-driven marketing workflows.
• Strong working knowledge of CRM integration, data management, lead management processes, and target segment configuration, with practical experience managing audience data across marketing platforms and the ability to engage RevOps and MarTech stakeholders as a credible and informed technical partner.
• Analytically rigorous, with the capability to monitor system and programme performance, interpret data quality issues, and drive evidence-based improvements across automation infrastructure.
• Highly organised with meticulous attention to detail and strong quality assurance discipline, able to manage complex technical workstreams across multiple stakeholder groups without compromising accuracy or delivery timelines.
• Intellectually curious and self-directed, with the ability to stay current with developments in marketing technology, AI, and automation, translate emerging capability into practical marketing applications, and build internal knowledge and confidence across the marketing team.

Benefits

Why you'll love working with us.

We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect:

We're all different - and we love this about us.

We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.

Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.

Flexible Work - we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.

Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you.

Interview Process - You will go through first interview, Case study and final round of an interview