Marketing Head - D2C
Job Description
Job Position: Marketing Head (Brand, Creative & Campaigns) Experience - 6 -12Years Role Overvie wFraganote is building a modern,...
Job Description
Ensure consistency and premium output acrossall touchpoint s. Campaign Strategy & Execut ionLead high-impact campaigns. Shift from always-on posting to campaign-led storytelli ng.
Content Direction & Creative Con trolReplace random UGC with curated, brand-led content. Build a signature content st yle. Storytelling & Narrative Develo pmentCraft strong narratives around mood, identity, and aspira tion.
Social Media as a Brand Pl atformBuild a cohesive, high-recall social presence focused on aspir ation. Creative Production & Art Di rectionLead shoots and creative production with premium quality output. Retention (Content-Led A pproach)Build editorial-style communication across email and W hatsApp.
Collaboration with Gr owth TeamEnsure brand consistency across performance channels. Team LeadershipLead creative teams and maintain high standards of taste and execution. What Success Looks LikeDistinct brand identity, strong recall, premium perception, and aspirational p ositioning.
Who You Are6–12 years experience in brand/creative roles. Strong sense of design, storytelling , and luxury positioning. No n-NegotiablesQuality over volume.
Consistency and restraint. Strong br and judgment.
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