Posted 21 May, 2026
Performance Marketing Manager
InCred Money
Mumbai, MH, IN
Full Time
Reference: 77666c629c825f7a
Job Description
Location
Mumbai - Andheri
About the Role
We are looking for a Performance Marketing Manager with 5+ years of experience in digital...
Job Description
Location
Mumbai - Andheri
About the Role
We are looking for a Performance Marketing Manager with 5+ years of experience in digital acquisition to scale our fintech app. The ideal candidate has deep expertise in Google App Campaigns (UAC), Meta Ads and proven success in driving high-quality installs, optimizing post-install events, and maximizing ROI in a regulated fintech environment.
Key Responsibilities
- Own and optimize Google App Campaigns (UAC) to drive installs, sign-ups, and in-app transactions.
- Define, track, and optimize performance metrics (CPI, CPA, ROAS, LTV, retention).
- Manage and allocate budgets across channels to deliver efficient growth at scale.
- Collaborate with product, design, and analytics teams to build creatives, test messaging, and optimize user funnels.
- Run A/B and multivariate tests across targeting, bidding strategies, and creatives.
- Ensure accurate tracking, attribution, and reporting through Firebase, GA4, and Mobile Measurement Partners (AppsFlyer, Adjust, Branch).
- Stay updated with Google Ads best practices and fintech-specific advertising regulations.
- Deliver actionable insights and present performance reports to leadership.
Requirements
- 5+ years of experience in performance marketing/user acquisition.
- Proven track record of managing Google App Campaigns (UAC), Facebook Campaigns at scale.
- Strong understanding of fintech customer journeys (investments, loans, broking, etc.).
- Proficiency with Firebase, GA4, AppsFlyer/Adjust/Branch.
- Strong analytical skills; data-driven approach to decision-making.
- Excellent communication and cross-functional collaboration skills.
Nice-to-Haves
- Experience with Apple Search Ads, Meta, TikTok, or programmatic channels.
- Exposure to retention/lifecycle marketing (push, email, in-app).
- Prior experience in startups or high-growth fintech apps.
What We Offer
- Opportunity to drive growth in a fast-scaling fintech app.
- Collaborative work culture with product, analytics, and creative teams.
- Competitive salary + performance-linked incentives.
- Learning and career development opportunities.
This listing expired on 07 Jun. Applications are no longer accepted.
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