Performance Marketing Manager

The role

You’ll own paid acquisition end-to-end across Meta and Google for our D2C clients — measured on one thing above all: did you make their ad spend profitable, and did you scale it. This isn’t a button-pushing seat. You set the strategy, build the campaign architecture, read the data, and make the calls that move ROAS. Hit your targets and your variable kicks in — your upside is tied to the exact number you control.

What you’ll do

• Own and scale Meta and Google Ads campaigns for multiple D2C accounts, from strategy through daily optimisation.
• Build campaign structures around ROAS, not vanity metrics — full-funnel, with attribution and CRO baked in.
• Take accounts from break-even to 3–4x ROAS and defend it as spend scales.
• Partner with the copy and creative team on what to test, and turn data into the next round of creative briefs.
• Report outcomes to clients in plain business language — revenue, CAC, contribution margin — not screenshots.

What we’re looking for

• 4- 5+ years of hands-on performance marketing, with demonstrable D2C experience.
• Deep, current command of Meta Ads Manager and Google Ads best practices — you’ve run real budgets, not just courses.
• A track record you can prove: e.g. taking ROAS from ~1x to 3–4x over a 6–8 month window.
• Comfort with GA4, pixel/conversion tracking, and attribution.
• An owner’s mindset — you treat the client’s money like your own.

₹50,000–60,000/month fixed + up to ₹20,000/month on hitting ROAS targets.

6-month performance & compensation review.

Location: Kharadi, Pune — on-site for your first 3 months (6 days/week in office )(probation), then hybrid (minimum 4 days/week in office).

Why Business Brandy

You won’t be one analyst among twenty on an account nobody remembers. You’ll own brands, see your decisions hit the P&L, and grow as fast as your results do — with a comp review at 6 months that rewards exactly that. We embed as growth partners, not a side-stepped agency.