Manager or Senior Manager - Marketing (Respiratory, Immunology)

About Shalina Healthcare:

We are one of the largest, privately owned pharmaceutical businesses across Africa (Global Head Quarters- Dubai, UAE) with recent forays across multiple, new lines of businesses including Diagnostics and Consumer Healthcare.

Over the last 40 years, operating across multiple geographies, we have made it our mission to provide quality medicines to those who need it the most. We manufacture and distribute branded prescription and over-the-counter pharmaceutical and consumer products, across a broad range of therapeutic groups, including anti-malarial, antibiotics, anti-inflammatory, respiratory, gastrointestinal, nutrition, oral care, dermatology, sexual well-being, and antiseptic liquids & soaps. Leading brands, great teams and a focus on influencing the well-being of people have made Shalina a household name in Africa.

We have a track record few can match, and our brands are among the most trusted in Africa. We are proud of our history and have big ambitions for the future. Our vision for 2030 is to be the health champion of Sub-Saharan Africa. To achieve this, we are looking for the right people to join us and create a lasting impact not just within our company but on the communities that we serve; people who identify with our Core Values and are as passionate about our Mission as we are.

What you become a part of :

The successful candidate will support the strategic and execution-driven growth of the Respiratory & Immunology (Resp. & Imm.) portfolio, with a primary focus on OTx brands and trade-led growth engines, supported by strong ATL and digital marketing execution.

This role combines brand-level execution with hands-on delivery, requiring close cross-functional collaboration, strong commercial understanding, and the ability to drive consistent marketing activities across geographies.

What to expect :

1. Portfolio and Brand Execution-

• Contribute to the AOP and annual brand planning process by developing brand plans aligned to overall marketing strategy and business performance targets.
• Assist in managing portfolio architecture across key Resp. & Imm. segments, ensuring:
• Clear growth objectives for each brand.
• Defined role and positioning within the portfolio.
• Alignment on investment priorities and lifecycle plans.
• Support brand prioritization initiatives to ensure focus on high-impact brands.

2. Brand Strategy, ATL & POS Execution-

• Ideate and implement creative promotional and activation campaigns to drive brand and portfolio performance.
• Execute approved brand strategies covering:
• OTx / trade-led activation.
• ATL and digital marketing.
• POS and trade / in-shop activation programs.
• Rx-focused medico marketing and scientific detailing, whenever required.
• Support and execute new product launches, extensions, and relaunches against defined success metrics.

3. Trade, Field Force & Channel Coordination-

• Oversee marketing implementation and execution for assigned brands across markets by influencing country marketing, trade, and commercial teams.
• Design and coordinate product and therapy training programs for the field force and trade teams to improve in-market execution.

4. Performance Tracking and Governance-

• Collate, analyze, and share market, customer, and competitive insights to support data-driven decision-making.
• Generate insights from primary and secondary sales data and present monthly dashboards and performance reviews to stakeholders.
• Track and report marketing performance metrics, including:
• Growth vs AOP.
• ROI and effectiveness of ATL, digital and and POS spends.
• Quality and consistency of launch and campaign execution.

5. Cross-Functional Collaboration-

• Collaborate closely with Medical Affairs, Supply Chain, Finance, Regulatory, and Commercial teams to ensure aligned planning and execution.
• Support identification of new product opportunities within the Resp. & Imm. therapy area.

Essential qualifications & experience :

• Postgraduate qualification in Management / Marketing / Business (MBA preferred).
• 8–12 years of experience in pharmaceutical or healthcare marketing, with strong exposure to OTx, trade marketing, ATL, and digital-led brand building.
• Working knowledge of Rx marketing and medico detailing.
• Prior experience of working for Africa market is preferred.

Desired skills & attributes :

• Strong execution orientation with good attention to detail.
• Ability to manage consumer-facing brands and activation-led growth models.
• Commercially aware with an appreciation of ROI and performance metrics.
• Collaborative team player with the ability to influence cross-functional stakeholders.
• Comfortable operating in evolving, fast-paced environments.

Why Join Us ?

• Be part of a fast-growing, mission-led organization transforming healthcare access in Africa.
• Work alongside passionate teams with deep expertise and purpose.
• Gain exposure to cross-cultural operations, strategic growth projects, and innovation opportunities.

Application :

If this role is of interest to you, please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch. We believe that equal opportunities mean inclusion, diversity and fair treatment for all.